ASICS in 2nd consecutive partnership with Hyderabad marathon; debuts NOVABLAST6
ICC partners Marriott Bonvoy in multi-year deal
Coca-Cola commits to 3-year Indian women’s football team sponsorship
Tata Mumbai Marathon to draw record 69K+ participants
Shubman Gill fronts campaign for Nike Mind series
Gujarat Giants unveils Everyuth Naturals as skincare partner
Tvarra brings Jemimah Rodrigues on board as investor partner
Shikhar Dhawan Foundation expands Digital Shiksha
Sania Mirza named Lotto’s brand ambassador, chief advisor
Inaugural ETPL season to kick off on Aug 26; 6 teams, 32 matches
NBCUniversal, YouTube in global partnership; includes live sports production
Nielsen bets on AI with launch of new Ad Intel platform
ESPN secures broadcast rights for International Dance League 2026
MS Dhoni becomes brand ambassador for Malabar Gold & Diamonds
