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Yuvraj Singh adds agro-biological company to endorsement roster

SportzPower Team

May 20, 2024 18:05

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IPL Biologicals, an agro-biological company, has appointed Yuvraj Singh as the company’s first-ever brand ambassador.

This partnership signifies the next phase of growth for IPL Biologicals, aligning with the company’s recent rebranding and the introduction of its microbot technology, marking a significant milestone in its 30-year growth journey.

Jan 09, 2024 17:01

Tiger Woods calls time on 27-year association with Nike

Global sports icon and golf superstar Tiger Woods has played his last tournament as a Nike ambassador. Woods, who has worn Nike apparel since first signing with the company in 1996, announced via a statement on Monday on social media that his time with the world's most valuable sports brand had come to an end. He did not, however, share any details on future endorsement plans.

Jan 09, 2024 17:01

Fila Holdings elevates Todd Klein to global brand president

South Korea-based sportswear major Fila Holdings Corporation has promoted Todd Klein to the newly created position of global brand president of the Fila brand. In addition to his current responsibilities, Klein, who has headed Fila’s US division for a year, will assume accountability for all label business operations, encompassing worldwide product and marketing initiatives, the company declared.

Jan 08, 2024 20:01

Hero MotoCorp begins its 8th Dakar campaign with strong result

Hero MotoSports Team Rally, the motorsport team of the world’s largest manufacturer of motorcycles and scooters - Hero MotoCorp, powered through a long and challenging second stage of Dakar 2024, with all three riders finishing in good positions.

Dec 27, 2023 10:12

Coca-Cola extends ICC sponsorship for further 8 years

The International Cricket Council (ICC) and Coca-Cola Tuesday announced an eight-year extension of their ongoing global multi-million dollar partnership encompassing ICC World events across all three formats, up until the end of 2031.

Dec 22, 2023 18:12

Chhetri face of Acer's 'Score with Sunil’ gaming contest

BENGALURU: Acer India Friday introduced a gaming competition in collaboration with football legend Sunil Chhetri - "Score with Sunil".

Dec 22, 2023 18:12

NZC switches from CCC to Castore for official outfitter

New Zealand Cricket announced Thursday that Manchester-based sportswear brand Castore is to become the official outfitter for the Blackcaps and White Ferns teams – and their fans, from the start of next summer.

Dec 21, 2023 18:12

ASICS unveils growth plans, targets 50 new stores by 2025

BENGALURU: Japanese sports performance brand ASICS is eyeing expansion in India by adding 50 new stores by 2025. In a press release issued Wednesday, ASICS stated that its first mono-brand store would open in 2026, giving Indian consumers access to an expanded global product portfolio.

Dec 19, 2023 18:12

Dove returns to Super Bowl with 'Body Positivity' spot

ENGLEWOOD CLIFFS, N.J.: Unilever beauty brand Dove will be featured in a TV commercial during the 2024 Super Bowl with a 30-second TV commercial, which will premiere in the first quarter of American football's biggest night.

Dec 19, 2023 16:12

Iodex onboards Rishabh Pant as face of 'Iodex UltraGel+'

MUMBAI: Iodex, a trusted pain relief brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), Tuesday announced the launch of its new advanced product - 'Iodex UltraGel+’.

Dec 14, 2023 19:12

UFC, Toyo Tires ink muti-yr renewal of long running partership

LAS VEGAS: UFC and Toyo Tires Thursday announced a muti-year renewal of their US marketing partnership that showcases Toyo Tires within UFC’s biggest events. The renewal further continues a relationship that originally began in 2006 and now makes Toyo Tires UFC’s longest-standing current partner.

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