Brands

A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.

Revamped and newly trendy shoes from the 1970s and 80s like Puma's Palermo and adidas' Samba have helped boost sales for sportswear brands at a time when consumers have cut back on spending and retailers are struggling with excess stocks, Reuters reports.

Dec 19, 2023 18:12
ENGLEWOOD CLIFFS, N.J.: Unilever beauty brand Dove will be featured in a TV commercial during the 2024 Super Bowl with a 30-second TV commercial, which will premiere in the first quarter of American football's biggest night. 
Dec 19, 2023 16:12
MUMBAI: Iodex, a trusted pain relief brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), Tuesday announced the launch of its new advanced product - 'Iodex UltraGel+’.
Dec 14, 2023 19:12
LAS VEGAS: UFC and Toyo Tires Thursday announced a muti-year renewal of their US marketing partnership that showcases Toyo Tires within UFC’s biggest events.   The renewal further continues a relationship that originally began in 2006 and now makes Toyo Tires UFC’s longest-standing current partner.
Dec 14, 2023 19:12
MUMBAI: Revenant Esports has unveiled its strategic collaboration with ViewSonic, a leading global provider of visual solutions, as its official Monitor Partner.  Over the past two years, Revenant has represented India in international tournaments on more than seven occasions across different esports titles – the most among esports organizations in the country. 
Dec 13, 2023 20:12
The composite brand value of the Indian Premier League (IPL) grew a whopping 28% after the 2023 season, reaching $10.7 billion (roughly Rs 89,232 crore), brand valuation consultancy Brand Finance has stated.  The total combined brand value of the IPL system has been calculated annually by Brand Finance since 2009, with the latest findings included in the IPL 2023 report.
Dec 11, 2023 19:12
Roff, a tile adhesive brand in India from the house of Pidilite Industries Ltd., has officially partnered with Pro Kabaddi League 2023. This collaboration marks a strategic move for Roff to expand its reach to a diverse set of audience, the company said in a release.
Dec 11, 2023 18:12
Games24x7 Monday unveiled its new brand identity, marking a significant milestone in the company’s 17-year journey. 
Dec 07, 2023 18:12
The pinnacle of international T20 cricket just got a makeover with the unveiling of the new visual identity for the ICC T20 World Cup.  This global cricket spectacle, renowned for its fast-paced action and electrifying moments, will now be represented by a "dynamic" brand identity that captures the essence of the game's "relentless energy".
Dec 06, 2023 19:12
Unilever and UEFA on Wednesday named brands from Unilever’s Nutrition and Personal Care Business Groups as Official Sponsors of UEFA EURO 2024.
Dec 06, 2023 19:12
ATP has announced the extension of its longstanding partnership with Lacoste. The iconic fashion-sport brand will continue as the Official Outfitter of the ATP Tour for a further three years from 2024-2026.