Brands

A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.

Revamped and newly trendy shoes from the 1970s and 80s like Puma's Palermo and adidas' Samba have helped boost sales for sportswear brands at a time when consumers have cut back on spending and retailers are struggling with excess stocks, Reuters reports.

Jan 19, 2024 18:01
LAS VEGAS: UFC, the world’s premier mixed martial arts (MMA) organization, and KUDO Snacks, a leading provider of kettle-popped Protein Popcorn, Friday announced a multiyear, global expansion of their partnership that was originally forged last year.
Jan 19, 2024 17:01
Hero MotoSports Team Rally, the motorsport team of the world’s largest manufacturer of motorcycles and scooters - Hero MotoCorp, created history Friday becoming the first ever Indian manufacturer team to finish on the podium of the legendary Dakar Rally.
Jan 19, 2024 17:01
PepsiCo India CEO Ahmed El Sheikh has been named CEO for the Middle East Business Unit of the beverages major effective March. Jagrut Kotecha, currently chief commercial officer for PepsiCo in Africa, Middle East, and South Asia (AMESA), will assume the role of CEO for PepsiCo India in his place.
Jan 19, 2024 16:01
Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.
Jan 18, 2024 18:01
SHARJAH: Ahead of the second season of the DP World ILT20, Capri Sports-owned Sharjah Warriors, which will be in action on Match Day 1, have finalised their sponsor roster.  Each of the sponsors’ will have their logos on the Sharjah Warriors’ kit, with 11Exch.Live’s logo going on the front of the jersey, while Vimal Elaichi takes up its spot on the back.  
Jan 17, 2024 16:01
Red Bull India has appointed Sidharth Satpathy as its national sales director.  Satpathy shared the development on his LinkedIn account. “I am thrilled to share that I am starting my new job at Red Bull India as national sales director. Have always been a fan of the brand and the incredibly cool stuff that it has been doing for decades,” Satpathy stated in his LinkedIn post.
Jan 16, 2024 17:01
BENGALURU: Aditya Birla Finance Ltd (ABFL) Tuesday announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’. 
Jan 15, 2024 19:01
The Aditya Birla Group (ABG) has reportedly entered the race for the Indian Premier league title rights with a Rs 500 crore per year bid, totalling Rs 2,500 crore over five years.
Jan 15, 2024 17:01
The International Hockey Federation has signed a four-year partnership with Nike.  The partnership, financial terms for which were not disclosed, includes Nike delivering equipment to officials and umpires, as seen at the recent FIH Hockey Junior World Cups and the first FIH Hockey Pro League mini-tournament of the season. 
Jan 12, 2024 19:01
The International Olympic Committee (IOC) Friday announced that AB InBev, the world’s leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through to 2028.  The value of the deal was not disclosed, though the IOC has said some of its sponsors pay more than $300 million to be in the TOP (The Olympic Partner) program for a four-year commercial cycle.