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Beurer sets aggressive India growth goals; Sourav brand face

SportzPower Team

May 10, 2024 18:05

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BENGALURU: In a strategic move to enhance its footprint in the Indian home health and wellness sector, Beurer India Pvt. Ltd. Friday announced its ambitious expansion plans and unveiled cricket legend Sourav Ganguly as its brand ambassador.

The company also announced that they would be launching Blood Glucose Monitor Device which would be Made in India and would aim at transforming diabetes management in the country. The announcements were made at a press conference held here.

Jan 18, 2024 18:01

Ahead of ILT20 season 2, Sharjah Warriors locks in sponsors

SHARJAH: Ahead of the second season of the DP World ILT20, Capri Sports-owned Sharjah Warriors, which will be in action on Match Day 1, have finalised their sponsor roster. Each of the sponsors’ will have their logos on the Sharjah Warriors’ kit, with 11Exch.Live’s logo going on the front of the jersey, while Vimal Elaichi takes up its spot on the back.

Jan 17, 2024 16:01

Red Bull India appoints Sidharth Satpathy as ntl sales director

Red Bull India has appointed Sidharth Satpathy as its national sales director. Satpathy shared the development on his LinkedIn account. “I am thrilled to share that I am starting my new job at Red Bull India as national sales director. Have always been a fan of the brand and the incredibly cool stuff that it has been doing for decades,” Satpathy stated in his LinkedIn post.

Jan 16, 2024 17:01

Aditya Birla Finance partners with KL Rahul - ‘Ab Kahani Badlegi’

BENGALURU: Aditya Birla Finance Ltd (ABFL) Tuesday announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’.

Jan 15, 2024 19:01

Aditya Birla Grp makes Rs500cr IPL title rights bid: Report

The Aditya Birla Group (ABG) has reportedly entered the race for the Indian Premier league title rights with a Rs 500 crore per year bid, totalling Rs 2,500 crore over five years.

Jan 15, 2024 17:01

FIH signs landmark 4-year partnership with Nike

The International Hockey Federation has signed a four-year partnership with Nike. The partnership, financial terms for which were not disclosed, includes Nike delivering equipment to officials and umpires, as seen at the recent FIH Hockey Junior World Cups and the first FIH Hockey Pro League mini-tournament of the season.

Jan 12, 2024 19:01

AB InBev 1st beer brand to sign on as IOC TOP Partner

The International Olympic Committee (IOC) Friday announced that AB InBev, the world’s leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through to 2028. The value of the deal was not disclosed, though the IOC has said some of its sponsors pay more than $300 million to be in the TOP (The Olympic Partner) program for a four-year commercial cycle.

Jan 12, 2024 18:01

Saudi League and adidas unveil new partnership

The Saudi Pro League (SPL) and adidas today unveiled a new partnership to promote football in the Kingdom of Saudi Arabia and drive sustained development in the years ahead.

Jan 11, 2024 12:01

BOSS enters 2024 tennis season with new womenswear ambassadors

To open the 2024 season in style, and to reinforce its strong ties with tennis, BOSS has welcomed two new womenswear brand ambassadors: tennis talents Noma Noha Akugue and Ella Seidel.

Jan 09, 2024 19:01

BCCI announces 2 partners for Team India's home season '24-26

The Board of Control for Cricket in India Tuesday announced Campa and Atomberg Technologies as official partners for the BCCI domestic and international season 2024-2026. Campa, a legacy brand under the Reliance Consumer Products umbrella, will leverage this association to announce a "range of products and provide fans with a new-age experience at the stadiums".

Jan 09, 2024 17:01

Tiger Woods calls time on 27-year association with Nike

Global sports icon and golf superstar Tiger Woods has played his last tournament as a Nike ambassador. Woods, who has worn Nike apparel since first signing with the company in 1996, announced via a statement on Monday on social media that his time with the world's most valuable sports brand had come to an end. He did not, however, share any details on future endorsement plans.

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