Brands

A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.

Revamped and newly trendy shoes from the 1970s and 80s like Puma's Palermo and adidas' Samba have helped boost sales for sportswear brands at a time when consumers have cut back on spending and retailers are struggling with excess stocks, Reuters reports.

Feb 05, 2024 17:02
NEW DELHI: BYJU'S has reportedly suspended its three-year deal with Lionel Messi as a global brand ambassador. It was in November 2022 that the embattled edtech major announced the onboarding of the football icon as the global brand ambassador of its social impact arm - Education For All. 
Feb 02, 2024 17:02
MUMBAI: Fit & Flex has appointed digital marketing agency The Craft Tank "to elevate" the fitness and wellness brand's online presence and amplify its outreach to a broader audience.
Feb 02, 2024 16:02
MUMBAI: Indian cycle manufacturer Avon Cycles Friday announced its partnership with Punjab Kings, co-owned by Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul. Avon Cycles had partnered earlier with the Chandigarh-based Indian Premier League franchise in 2020 and have renewed their partnership for the 2024 season.
Feb 01, 2024 20:02
Diversified conglomerate ITC on Wednesday announced that it has joined hands with the Argentine Football Association (AFA) to promote its snacks, pasta and noodles brands. The collaboration between ITC and AFA will be for a one-year period under which the members of the World Cup-winning football team will endorse the Kolkata-headquartered company's food brands.
Jan 29, 2024 18:01
The Board of Control for Cricket in India (BCCI) on Monday announced the release of Request for Quotation (RFQ) for Official Partner Rights for the Indian Premier League.
Jan 27, 2024 17:01
FIFA has announced the extension of its partnership with digital payments major Visa as an official FIFA partner.  The new agreement, which runs through 2026, enables Visa and FIFA’s efforts to champion the growth of football and support players, fans and clients through an exciting programme of youth, beach soccer, and FIFAe events, and will culminate in the biggest FIFA World Cup in history in 2026. 
Jan 25, 2024 14:01
NEW YORK: TUMI has announced multiyear partnerships with the LPGA and PGA Tour, naming the international travel and lifestyle brand as the "Official Luggage" for both organizations.  TUMI's partnerships with the PGA Tour and LPGA reinforces the brand's dedication to major global sports partnerships, such as Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association. 
Jan 23, 2024 19:01
Cycle brand Hero Cycles has brought on board Wieden+Kennedy. The brand said that it wants to bring a new-age perspective to the cycling culture in the country. This collaboration emerged without a pitch.
Jan 23, 2024 18:01
MUMBAI: The 19th edition of the World Athletics Gold Label Race, the Tata Mumbai Marathon is known for its challenging course and elite participants from across the globe. Widely known as Asia's premier running event, this year the marathon had approximately 59,000+ participants.
Jan 22, 2024 19:01
The Board of Control for Cricket in India on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years.  The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2,500 crore — the highest-ever sponsorship amount in the history of the league.