MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Feb 02, 2024 16:02
MUMBAI: Indian cycle manufacturer Avon Cycles Friday announced its partnership with Punjab Kings, co-owned by Mohit Burman, Ness Wadia, Preity Zinta and Karan Paul.
Avon Cycles had partnered earlier with the Chandigarh-based Indian Premier League franchise in 2020 and have renewed their partnership for the 2024 season.
Feb 01, 2024 20:02
Diversified conglomerate ITC on Wednesday announced that it has joined hands with the Argentine Football Association (AFA) to promote its snacks, pasta and noodles brands.
The collaboration between ITC and AFA will be for a one-year period under which the members of the World Cup-winning football team will endorse the Kolkata-headquartered company's food brands.
Jan 29, 2024 18:01
The Board of Control for Cricket in India (BCCI) on Monday announced the release of Request for Quotation (RFQ) for Official Partner Rights for the Indian Premier League.
Jan 27, 2024 17:01
FIFA has announced the extension of its partnership with digital payments major Visa as an official FIFA partner.
The new agreement, which runs through 2026, enables Visa and FIFA’s efforts to champion the growth of football and support players, fans and clients through an exciting programme of youth, beach soccer, and FIFAe events, and will culminate in the biggest FIFA World Cup in history in 2026.
Jan 25, 2024 14:01
NEW YORK: TUMI has announced multiyear partnerships with the LPGA and PGA Tour, naming the international travel and lifestyle brand as the "Official Luggage" for both organizations.
TUMI's partnerships with the PGA Tour and LPGA reinforces the brand's dedication to major global sports partnerships, such as Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association.
Jan 23, 2024 19:01
Cycle brand Hero Cycles has brought on board Wieden+Kennedy. The brand said that it wants to bring a new-age perspective to the cycling culture in the country. This collaboration emerged without a pitch.
Jan 23, 2024 18:01
MUMBAI: The 19th edition of the World Athletics Gold Label Race, the Tata Mumbai Marathon is known for its challenging course and elite participants from across the globe. Widely known as Asia's premier running event, this year the marathon had approximately 59,000+ participants.
Jan 22, 2024 19:01
The Board of Control for Cricket in India on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years.
The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2,500 crore — the highest-ever sponsorship amount in the history of the league.
Jan 19, 2024 18:01
LAS VEGAS: UFC, the world’s premier mixed martial arts (MMA) organization, and KUDO Snacks, a leading provider of kettle-popped Protein Popcorn, Friday announced a multiyear, global expansion of their partnership that was originally forged last year.
Jan 19, 2024 17:01
Hero MotoSports Team Rally, the motorsport team of the world’s largest manufacturer of motorcycles and scooters - Hero MotoCorp, created history Friday becoming the first ever Indian manufacturer team to finish on the podium of the legendary Dakar Rally.