MUMBAI: Sport is a major contributor to economic and social development. Since its onset, the COVID-19 pandemic has spread to almost all countries of the world. Social and physical distancing measures, lockdowns of businesses, schools and overall social life, which have become common place to curtail the spread of the disease, have also disrupted many regular aspects of life, including sport and physical activity. The closure of education institutions around the world due to COVID-19 has also impacted the sports education sector.
Saumil Majmudar, co-founder and CEO – Sportz Village, says: “There is a pent-up need in consumers for playing after all the restrictions recently. And so, with all the appropriate safety protocols being followed, sports programs will see a restart as consumers focus on health and immunity through physical activity/play/sports. These programs will be a combination of Digital and Physical - Phygital - hence providing the right balance of safety and scale. In the near term, Home will be the New Playground”.
With the Unlock 5.0 taking place, markets are slowly opening up and people are cautiously stepping out in to the new normal. Brands will be eager to re-engage with consumers after the lockdown and they will naturally go towards engagement models that ensure consumers see them in a positive and uplifting context. And experiential sports programs, Digital and Physical, with all the safety norms and standards, provide the deep engagement they need to reconnect with their consumers.
Sportz Village Xp offers great sports experiences by providing participation opportunities across multiple sports and age groups. Its areas of expertise include Experiential Sports Marketing - helping brands achieve their marketing goals through amateur sports programs; Grassroot Sports Development and School Contact Programs - enabling millions of kids to experience the magic of sports; and Government sports programs – providing execution & network support to large-scale government sports initiatives. Over the years, this business vertical has been responsible for the execution of well recognized large-scale events like the Mumbai Games, the world’s first ever city-level, multi-age and multi-sports extravaganza. It has also worked on the execution of prime sports events like Premier Badminton League, Reliance Foundation Youth Sports, Coca Cola Cup, Hero Grameen Khel Utsav, Tata Tea ‘Suraksha’, Star Sports KBD junior, Milo National Quiz and the Khelo India Youth Games among others.
As an entity, it has partnered with over 100 brands, 350 corporates, over 15000 schools & colleges to create unique sports programs, thus driving participation from more than 5 million kids each year.
Xp, with its well defined safety protocols for events, learnings from international markets like Dubai, and its investments in Digital experiential sports marketing platforms like Digital Talent Identification and Digital Tournaments can help brands engage with consumers at scale in a cost effective manner.
Sportz Village Xp is actively driving consumer and employee engagement programs through Phygital play/sports solutions and hoping to deliver active Sports Programs in the near future with safety SOPs in place.
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