COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Dec 03, 2020 14:12
ST. PETERSBURG, FL, USA: The WTA (Women’s Tennis Association) has introduced a new corporate identity, redefining the organization's strength as a collective unit of inspiring athletes and tournaments. 
Dec 02, 2020 19:12
MUMBAI: Tennis superstar Roger Federer, who earlier this year regained possession of the iconic RF logo from Nike, Tuesday announced on his Twitter handle: “The RF hat is back!”
Dec 01, 2020 18:12
STEPHEN CURRY HAS JOINED THE ranks of sporting icons developing a personalised legacy line of sportswear. The Golden State Warriors superstar has partnered with Under Armour to create the Curry Brand, which launches Tuesday, December 1 and features footwear, apparel and accessories.
Dec 01, 2020 15:12
MUMBAI: Star and Disney India on Tuesday launched Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies.
Dec 01, 2020 15:12
MUMBAI: Ahead of their first 'home' match of the Hero Indian Super League 2020/21 season, Mumbai City FC Tuesday paid a special tribute to the city of Mumbai and its fans by revealing a unique, artistically designed, site-specific mural and a large scale banner. 
Nov 30, 2020 18:11
NEW DELHI: ITW Playworx, the entertainment, media and communication arm of ITW Consulting Pvt. Ltd., has won the mandate for the sponsorship rights for the international cricket event, Abu Dhabi T10 League, which will run from January 28 to February 6, 2021 at the Zayed Cricket Stadium in Abu Dhabi.
Nov 30, 2020 16:11
KOCHI: Hero Indian Super League franchise Kerala Blasters FC has declared closed all available sponsorship slots for the ongoing 2020-2021 season of the ISL.  
Nov 27, 2020 17:11
NEW DELHI: India's only individual Olympic Gold medallist Abhinav Bindra, who is the event ambassador of the Airtel Delhi Half Marathon 2020, expressed during a media conference on Friday that the event will bring people together in India. 
Nov 27, 2020 17:11
MUMBAI: Leading sports nutrition brand Fast&Up has announced their association with Odisha FC for the 2020-21 edition of the Hero Indian Super League (ISL).  This is the second successive year where Fast&Up will remain the official nutrition partner of the team. 
Nov 27, 2020 16:11
MUMBAI: India’s largest vernacular social gaming platform WinZO is set to be the official co-powered sponsor of the India Tour of Australia on SonyLIV. This is the first time WinZO will be sponsoring a major sports event on a digital platform. SonyLIV is the OTT brand of Sony Pictures Networks India.