Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 09, 2020 18:07
MILAN: Serie A club AC Milan has joined forces with music mogul Jay Z's Roc Nation, one of the world's leading entertainment companies, to form a "unique and tangible partnership driven by innovation, community, integrity and inclusiveness".
Jul 09, 2020 17:07
LAUSANNE: World Table Tennis, the new commercial arm of the International Table Tennis Federation, has entered into a broad, long-term strategic partnership with IMG agency.
Jul 08, 2020 18:07
OLATHE, Kan.: Garmin International, Inc., a unit of Garmin Ltd., Tuesday announced the expansion of its solar charging technology to its Instinct, fēnix 6 and 6S, and tactix Delta adventure smartwatches.
Jul 07, 2020 17:07
MADRID: LaLiga giants Real Madrid and Legends have announced the launch of a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. 
Jul 06, 2020 21:07
SINGAPORE: Asia's leading MMA promotion ONE Championship (ONE), Monday announced new Q2 2020 strategic partnerships.  Partner brands include Grab and Everise, which will both work with ONE on the upcoming ‘The Apprentice: ONE Championship Edition’. 
Jul 06, 2020 20:07
MUMBAI: Sony Pictures Sports Network (SPSN) announces the return of live cricket action after 120+ days, with the West Indies Tour of England 2020. 
Jul 02, 2020 21:07
KOLKATA: Famed Kolkata club Mohun Bagan's stock flies ever higher after its takeover by the RP-Sanjiv Goenka Group. RPSG is also the owner of Indian Super League franchise ATK. 
Jul 01, 2020 16:07
NEW DELHI: Twenty First Century Media (TCM), a full service sports marketing and management company for over three decades, has appointed Basant Dhawan as chief executive officer.
Jun 30, 2020 19:06
NEW DELHI: Kings XI Punjab co-owner Ness Wadia on Tuesday called for a gradual end to Chinese sponsorship in the Indian Premier League, amid escalating tensions between the two countries owing to the violent clash in eastern Ladakh earlier this month.
Jun 29, 2020 20:06
MUMBAI: When (and NOT if it increasingly looks likely) the dates for the thirteenth edition of the Vivo Indian Premier League are finalised, one entity that will reportedly NOT be joining the party at the world's most lucrative annual cricketing event is US food and beverages giant Coca-Cola.