Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 09, 2020 18:07
LAUSANNE: The International Olympic Committee (IOC) and Atos, a global leader in digital transformation, Thursday announced an extension to their long-standing Worldwide Olympic Partnership through to 2024.
Jul 09, 2020 17:07
LAUSANNE: World Table Tennis, the new commercial arm of the International Table Tennis Federation, has entered into a broad, long-term strategic partnership with IMG agency.
Jul 06, 2020 21:07
SINGAPORE: Asia's leading MMA promotion ONE Championship (ONE), Monday announced new Q2 2020 strategic partnerships.  Partner brands include Grab and Everise, which will both work with ONE on the upcoming ‘The Apprentice: ONE Championship Edition’. 
Jul 06, 2020 20:07
MUMBAI: Sony Pictures Sports Network (SPSN) announces the return of live cricket action after 120+ days, with the West Indies Tour of England 2020. 
Jul 01, 2020 18:07
LAUSANNE: As part of its mission to empower and support athletes around the world, the IOC, in partnership with Intel, is to extend life-coaching, mentoring, and learning and development services to athletes through the Athlete365 community.
Jul 01, 2020 16:07
NEW DELHI: Twenty First Century Media (TCM), a full service sports marketing and management company for over three decades, has appointed Basant Dhawan as chief executive officer.
Jun 30, 2020 19:06
NEW DELHI: Kings XI Punjab co-owner Ness Wadia on Tuesday called for a gradual end to Chinese sponsorship in the Indian Premier League, amid escalating tensions between the two countries owing to the violent clash in eastern Ladakh earlier this month.
Jun 29, 2020 20:06
MUMBAI: When (and NOT if it increasingly looks likely) the dates for the thirteenth edition of the Vivo Indian Premier League are finalised, one entity that will reportedly NOT be joining the party at the world's most lucrative annual cricketing event is US food and beverages giant Coca-Cola.
Jun 29, 2020 19:06
NEW DELHI: Garmin India Monday announced golf professional and coach Jasjit Singh as its new ‘Golf Ambassador’ with the aim of clubbing experience with technology in bringing its next line of smartwatches and laser range finders dedicated to golf.
Jun 26, 2020 21:06
LAUSANNE, Switzerland: The International Hockey Federation (FIH) has signed a four-year partnership (April 2020 – December 2023) with official licensed products leader Kayford Branding. Kayford Branding come with great experience building up the licensing business for some of the biggest brands in football, rugby, basketball, tennis and the world of entertainment, to name a few.