COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 18, 2020 17:09
MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, has collaborated as the official Smile Partner with six teams at the upcoming Indian Premier League 2020.
Sep 18, 2020 17:09
KOLKATA: The Indian Football Association (IFA), governing body of the Beautiful Game in West Bengal, on Thursday announced outdoor advertising firm Accord Sports VDK as their new commercial partner.
Sep 17, 2020 20:09
MUMBAI: As India gears up for the cricket season, Mondelez India’s iconic brand, Cadbury Dairy Milk has partnered with Mumbai Indians, as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  
Sep 17, 2020 19:09
BENGALURU: Nestlé MILO has partnered with Royal Challengers Bangalore for the 2020 season of the Indian Premier League. Through this partnership, MILO aims to reaffirm its core purpose of encouraging sports among children.
Sep 17, 2020 17:09
MUMBAI: BIG FM, one of the leading radio networks in the country, has become the official radio partner of the Rajasthan Royals ahead of the upcoming edition of the Indian Premier League (IPL), starting Saturday in the United Arab Emirates (UAE).
Sep 16, 2020 19:09
MUMBAI: Mumbai Indians has set a new benchmark in sponsorship sales with strong previous seasons performances, enabling the defending champions to register an enviable growth in its tally of brand associations for IPL 2020 and beyond. 
Sep 16, 2020 19:09
MUMBAI: LupinLife’s ‘LupiSafe Hand Sanitizer’ announced today its association as the official Hygiene Partner - Digital for the three-time IPL champions Chennai Super Kings (CSK) in the 13th edition of the Indian Premier League (IPL 2020).
Sep 16, 2020 19:09
MUMBAI: Hansa Research has launched a syndicated study IPLomania, to delve into how brands can exploit the opportunity in a relatively new version of the Indian Premier League. From a marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.
Sep 16, 2020 19:09
BENGALURU: Leading global provider of smart logistics solutions DP World and Royal Challengers Bangalore (RCB) have signed a long-term sponsorship agreement, making DP World the Global Logistics Partner of the team.
Sep 16, 2020 18:09
JAIPUR: Online food and grocery store, Bigbasket will be the official online grocery partner for the Rajasthan Royals during the 2020 season of Indian Premier League. With the tagline Har Din Sasta, the objective of this association will be to focus on affordability and quality while accessing a whole new set of customers.