FOOTBALL SUPERSTAR LIONEL MESSI has won a nine-year legal battle to register his name as a trademark, with the European Union's top court ruling in his favour.

The European Court of Justice (ECJ) in Luxembourg dismissed an appeal moved by a Spanish cycling company Massi and the EU’s Intellectual Property Office (EUIPO) over trademark rights related to his logo.

The Barcelona footballer first applied to trademark his surname as a sportswear brand in 2011.

Sep 18, 2020 17:09
KOLKATA: The Indian Football Association (IFA), governing body of the Beautiful Game in West Bengal, on Thursday announced outdoor advertising firm Accord Sports VDK as their new commercial partner.
Sep 18, 2020 16:09
NEW DELHI: Fantasy sports platform Faboom has announced Indian YouTube star Bhuvan Bam as its brand ambassador. Bhuvan, who is one of the earliest and biggest YouTube stars in India, will be the face of Faboom during this season of Indian Premier League. Through this association, he will create content and promote the brand's format to his existing followers and a wider audience.
Sep 17, 2020 19:09
MUMBAI: This is interesting. Just ahead of the Indian Premier League 2020, and in the middle of all the social media-driven anti-China brouhaha, Chinese smartphone brand OPPO has signed on Indian cricket's "Mr Patriot" MS Dhoni himself, as brand ambassador. 
Sep 16, 2020 19:09
MUMBAI: Mumbai Indians has set a new benchmark in sponsorship sales with strong previous seasons performances, enabling the defending champions to register an enviable growth in its tally of brand associations for IPL 2020 and beyond. 
Sep 16, 2020 19:09
MUMBAI: Hansa Research has launched a syndicated study IPLomania, to delve into how brands can exploit the opportunity in a relatively new version of the Indian Premier League. From a marketing perspective, the revenue perception model will most certainly change … and brands can learn (and fine-tune their brand strategies) by recapturing the branding and advertising developments from IPL 2019.
Sep 16, 2020 18:09
MANCHESTER CITY ANNOUNCED WEDNESDAY it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.
Sep 16, 2020 17:09
MUMBAI: The Indian Premier League has proven one of the biggest brand visibility platforms due to its high viewership. With over 587 hours of commercial advertising on 14 channels of the Star Network (official broadcaster of the IPL), the 2019 edition registered over 230 brands and 108 advertisers.
Sep 16, 2020 17:09
MUMBAI: Hindustan Unilever Limited (HUL), Tuesday announced the expansion of Boost, one of India's leading nourishing beverage in chocolate flavour, into the Western, Northern and Eastern regions of the country.  An iconic brand, Boost has a legacy of association with leading Indian sports personalities.
Sep 15, 2020 17:09
MUMBAI: Just ahead of the Indian Premier League 2020 kick-off in the UAE, Gautam Thakar, CEO of IPL host broadcaster Star Sports has offered a detailed update on how India's lead sportscaster will be presenting this year's edition of world cricket's richest annual event. 
Sep 15, 2020 13:09
MUMBAI: Disney+ Hotstar, India’s leading premium streaming platform Tuesday announced fantasy sports platform Dream11 as the co-presenting sponsor of the upcoming 13th edition of the Indian Premier League, set to kick off in the UAE on September 19.  The platform has also onboarded 12 other key sponsors for 2020's first big sporting extravaganza.