BENGALURU: Biscuit brand Britannia launched a campaign which encourages a hunger for sports beyond cricket.
Britannia recruited Talented.Agency to conceptualise a new vision for India, one that is as inclusive as it is hopeful and it was done in partnership with JSW Sports. Thus born was #HungryForGold – their latest campaign featuring six of India’s elite athletes representing diverse sports, genders and states across the country.