COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Sep 18, 2020 16:09
NEW DELHI: Fantasy sports platform Faboom has announced Indian YouTube star Bhuvan Bam as its brand ambassador. Bhuvan, who is one of the earliest and biggest YouTube stars in India, will be the face of Faboom during this season of Indian Premier League. Through this association, he will create content and promote the brand's format to his existing followers and a wider audience.
Sep 18, 2020 15:09
MUMBAI: Close on the heels of fantasy sports platform Dream11's parent company Dream Sports raising $225 million in primary and secondary investment, Mobile Premier League (MPL) has reportedly closed $75 million in fresh financing led by SIG Global India Fund.
Sep 17, 2020 19:09
MUMBAI: Indian Premier League title defenders Mumbai Indians Thursday launched an array of virtual fan engagement innovations to share with its "MI Paltan" (fan army).   After launching its season’s theme campaign earlier this week, calling fans for responsible celebrations, the franchise has now unveiled a slew of digital initiatives just ahead of their IPL 2020 season opener on 19th September.  
Sep 17, 2020 18:09
MUMBAI: Sportradar, the world’s leading supplier of sports integrity solutions and sports data products, has signed an agreement with the Board of Control for Cricket in India (BCCI) to support its Anti-Corruption Unit (ACU) in monitoring and safeguarding the integrity of matches during the Indian Premier League (IPL) this season.
Sep 16, 2020 19:09
MUMBAI: Khelo Fantasy Live, the new fantasy sports platform launched by Capital Group subsidiary Gig Work Private Limited, has appointed Samir Kochhar as brand ambassador.  Well known to cricket fans as the host of Extraaa Innings T20 and the public for his recurring role in the critically acclaimed Sacred Games, Samir Kochhar will be the face of Khelo Fantasy’s advertising and other communication.
Sep 16, 2020 18:09
MANCHESTER CITY ANNOUNCED WEDNESDAY it has renewed its strategic partnership with Korean tyre giant, Nexen Tire, taking the partnership into its third term through the new multi-year deal.
Sep 16, 2020 17:09
MUMBAI: Close on the heels of raising $225 million in primary and secondary investment, sports technology company Dream Sports, parent firm of fantasy gaming platform Dream11, is reportedly in talks to acquire Bengaluru-based e-sports platform SoStronk. Moneycontrol, which reported on the development, could not offer clarity on the exact size of the SoStronk deal.
Sep 15, 2020 15:09
NEW DELHI: The All India Gaming Federation (AIGF) has reinforced its resolve towards responsible gaming through its skill games charter ahead of the upcoming Indian Premier League (IPL).
Sep 14, 2020 20:09
MUMBAI: Paytm First Games (PFG), a subsidiary of digital financial service platform Paytm, has roped in cricketing legend Sachin Tendulkar as its brand ambassador. On Monday, Paytm founder and CEO Vijay Shekhar Sharma welcomed the legendary cricketer to the Paytm family. “Onboarding our newest @Paytm family member!,” Sharma posted on his official Twitter handle.
Sep 14, 2020 20:09
JAIPUR: MyTeam11, one of the leading fantasy sports platforms of the country, Monday unveiled their campaign named “India Ki Apni Fantasy App” around the upcoming Indian Premier League season.