LONDON: IMG announced Thursday it has extended its agreement with the Professional Triathletes Organisation (PTO) to exclusively negotiate and distribute the media rights for the sport’s T100 Triathlon World Tour until 2026.
The deal will see IMG manage the broadcast deals for the eight T100 races in markets across Asia, Australasia, Africa, North America (excluding the US) and LATAM, as well as free-to-air rights across Europe.