PRIYANKA CHOPRA AND HER POP STAR HUSBAND NICK JONAS have announced a joint investment in luxury fashion and sportswear brand Perfect Moment.
This is the first time the couple has entered a business partnership together within the fashion industry, combining their entrepreneurial expertise and passion for skiing and the outdoors.
The couple will play a substantial role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in its biggest markets including the UK and US.
While Perfect Moment has grown from a brand created for extreme sports racers into a fashion brand, the company plans to shift focus back onto their menswear collection to create a balanced offering for its consumers.
They look forward to working with Priyanka and Nick to bring their vision to life.
Perfect Moment’s co-founder and Creative director Jane Gottschalk shared: “I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level.
“They are admired globally not only for their talent but for their passion for life and impeccable taste.
“This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for.”
Priyanka commented: “Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands but one that is baked into the ethos of this brand.
“I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future.”
Nick Jonas added: “Perfect Moment hits the mark on how style and performance go hand-in-hand.
“This is my first choice and in our role, we feel other ski and surf enthusiasts worldwide will appreciate the fashion and function of this brand.”
Perfect Moment CEO Negin Yeganegy noted: “As Perfect Moment endeavours to dominate the world of lifestyle fashion, it’s important that we bring in like-minded partners who can elevate the brand even further.
“The entrepreneurial and creative expertise that Nick and Priyanka bring to the table is invaluable.”
“Not only do they live and breathe the brand, but their proven track record of successful business endeavours makes them ideal partners.”
Priyanka also posted the news on her Instagram account: "This is a special day for us!! We're proud to join the Perfect Moment family as strategic investors and advisors. ??
"Having worn @perfectmomentsports organically for years, one of us is an avid snowboarder and the other an après ski aficionado (can you guess who is who?!), we really fell in love with this chic brand. As we got to know the company better, we also really connected with their ethos…creating perfect moments. Personally, creating memories and special moments is something we are deeply passionate about doing in our everyday lives, and now we have the pleasure of doing that in our new business venture.
SO! If you have a love of travel, colour, adventure, and the great outdoors, this is a brand you will love too (if you don’t already.) Stay tuned for all that is to come. ??????"
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