Mumbai, October 25, 2011: With less than a week for India’s most glamorous racing event, all eyes are set on India’s very own team - Sahara Force India, backed by none other than Kingfisher. India’s best selling beer, Kingfisher launched limited edition Sahara Force India commemorative Kingfisher Premium & Kingfisher Strong cans to celebrate the sport. These limited edition packs were unveiled by Sahara Force India drivers Adrian Sutil, Paul Di Resta and Nico Hulkenberg.
The unveiling was done amidst celebration and cheer as Adrian, Paul and Nico were ushered in with the beats of a scintillating percussion performance at Hard Rock Café, Worli.
Commenting on the launch, Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd. said, "We are anticipating a thrilling weekend of racing and Kingfisher will spread cheer as the exclusive beer at this ‘most coveted event’ of the year. The Kingfisher commemorative cans are a way of demonstrating our commitment to the sport and renewing our promise to our patrons.”
He further added “75 Kingfisher fans will join thousands of other fans to watch a scintillating performance by team Sahara Force India.”
The commemorative Sahara Force India Kingfisher cans will be available in a pack size of 500ml, in both the premium and strong beer categories. This is a part of the brand's ongoing commitment to spreading ‘GOOD TIMES’ amongst sport fans, giving them their favourite beer to drink and cheer the team for which a billion hearts beat. Fans can enjoy their favourite beer at any of the premium pubs and lounges or buy it from prominent retail outlets, across key cities.
Expectations are high from Adrian Sutil, Paul Di Resta and Nico Hulkenberg to keep the Indian-owned team’s flag flying high. In a contest held earlier this month, Kingfisher Premium chose 75 lucky consumers for an all-expense paid three day trip to Delhi to witness the Sahara Force India team compete with the best teams from across the world. Few winners of this contest got a chance to collect their tickets for the race, personally autographed by Adrian Sutil, Paul Di Resta and Nico Hulkenberg at the unveiling ceremony.
Kingfisher also announced the winners of its online contest. Three talented fans- Vickram Saigal; a smart photographer with the most compelling images, Binoy Parikh an eloquent writer and blogger with the ability to weave magic with words and Nabeel Naroolah an amateur videographer who had submitted an interesting 2 minute video on city life at its fastest, won all-expense paid trips to watch the exciting race over the coming weekend. These three winners will cover the race as the official Kingfisher fans.
About Kingfisher Premium:
Kingfisher Premium is a flagship brand from United Breweries Ltd. It is a lifestyle brand associated with fun, style, fashion and sports. Currently available in over 50 countries, the brand has won many international awards for its brew, packaging and advertising., Kingfisher owns the most glamorous property ‘Kingfisher Swimsuit Calendar” and is also associated with various Fashion festivals in India as the “Good Times Partner” to the FDCI sponsored Fashion Week in Delhi, India Couture Week, Men’s Fashion Week besides Lakme.
Fashion Week and a host of many other city based fashion weeks. Kingfisher Premium is partner to the Force India Formula 1 Team and is the Good Times Partner to 5 IPL Teams – Royal Challengers Bangalore, Rajasthan Royals, Deccan Chargers, Mumbai Indians and Delhi Dare Devils. Kingfisher owns the coveted “The Great Indian October Fest” which is India’s biggest music festival. Kingfisher and NDTV brings to millions of households India’s leading English lifestyle channel, NDTV Good Times.
Kingfisher’s Associations with Sports:
Kingfisher’s association with sports started in 1988 with the prestigious Kingfisher Derby, Bangalore; and in later years saw the brand associate with a host of ‘Derbies’ across the country. In the mid 90s Kingfisher sponsored the Sailing Rally from Bombay to Goa. In 1996 Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La La la Le O” which is today synonymous with the brand Kingfisher. The association with cricket continued with brand ambassadors such as the iconic Indian cricketers Sourav Ganguly & Ajay Jadega in the late 90s & two of the world’s best cricketers Andrew Flintoff & Michael Vaughan.
1996 also saw Kingfisher’s 1st foray into the world of racing with a sponsorship of the Benetton Formula 1 team. Besides sponsoring the Toyota Formula 1 team, the brand endorsed India’s best race drivers Narain Karthikeyan & Karun Chandhok. Kingfisher also gave its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.
The brand co-owns the Kingfisher East Bengal Football Club which is the 2003 Asean Champions and also 3 times winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier league of Goa’s top 8 clubs, in addition to this Kingfisher sponsors the Goa state football team & conducts annually the Goa Beach Football Tournament. In addition to this, the brand sponsors another I-League team, Lajong FC, hosts the “Kingfisher Corporate 5s’ an annual five a side football event at a national level and sponsors all key events under the auspices of Indian Rugby & Football Union of India. Kingfisher is the Official Refresher to all of India’s premier running events, the Mumbai Marathon, the Delhi Half Marathon & the Bangalore World 10k.
For further information, please contact:
Manasi Shirodkar / Afshad Kelawala
9833926435 / 9819589296
PR Pundit
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Manasi Shirodkar
09833926435
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