Reliance Digital TV partners with ESS HD for the first Indian GP

NEW DELHI: Reliance Digital TV (RDTV) the leading Direct- To- Home (DTH) service provider in the country which had partnered with Star India to showcase its bouquet of Asli HD channels, adds ESPN HD and Star Cricket HD to the kitty especially for the Indian viewers to experience the adrenaline rush during the forthcoming first Formula One Indian Grand Prix this month.

As all the sports enthusiasts around the country gear up for the first Formula One Indian GP this month, RDTV will showcase ESPN HD on its platform. RDTV has been making constant endeavours to bring about digitization in the country and enhance its subscribers' television viewing experience. Recently, RDTV introduced a break through technological innovation and became the only DTH brand in India to offer its' entire bouquet of 250 broadcast TV channels in 'Full High- Definition' quality (Full HD quality = 1080p, 2 million pixel frame resolution). The new cutting-edge digital technology enables real-time video signal up-scaling by up to 10 times with a 16:9 wide aspect ratio and digital sound clarity.

Continuing with the tradition of providing its subscribers with a better viewing experience, RDTV has tied-up with Star India to offer its' bouquets of Asli HD channels and now with ESS for ESPN HD and Star Cricket HD in order to carry forward the objective of offering a world- class experience with rich content in High Definition. With this Reliance Digital TV now showcases Star Plus HD, Star Movies HD, Movies Now HD, National Geographic Channel HD, iConcert HD, ESPN HD and Star Cricket HD.

Commenting on this partnership, Sanjay Behl, Chief Executive Officer, Reliance Digital TV said, "Formula One is a hugely popular sport across the world and is catching up very fast in India with millions of fans. India was waiting for a long time for the first ever Formula One Grand Prix in the country. Reliance Digital TV brings you the opportunity of a lifetime to watch the very first Indian Grand Prix on ESPN HD and enhance your viewing experience. Partnering with the leading content providers like ESS with whom we have a shared vision, Reliance Digital TV is now leading the change in adoption of an unparalleled television viewing experience."

Speaking on the occasion, Aloke Malik, Managing Director, ESPN Software India Pvt Ltd, said, "We are delighted that subscribers of Reliance Digital TV will now be able to watch and enjoy ESPN HD and STAR Cricket HD. This is a big step forward in our constant endeavour to ensure that more and more viewers across the country get to experience India's first definitive 24X7 HD sports channels with all its premium content.

The response to these HD channels have been stupendous so far. Fans do want to be up close to their favourite sporting action and there's no better way to experience the splendour than High Definition given the broader aspect ratio, higher resolution and enhanced audio that allows sport events to be broadcast in their full glory. I am sure that subscribers of Reliance Digital TV will now be able to enjoy a vastly superior form of sporting entertainment through these two new channels."

Reliance Digital TV has also partnered with a leading TV manufacturer Mirc Electronics Limited to further enhance the HD television viewing experience. This alliance brings an exceptional opportunity to avail a Reliance Digital TV connection on the purchase of Onida HD Television sets.

Customers purchasing any Onida 22" and above HD Ready LCD TV can enjoy 6 months free subscription of "silver Plus" pack + "Sports III" pack, all for just Rs. 1490 only.

Purchase any Onida 22" full HD LED or LCD TV and enjoy an unparalled television viewing of over 250 High – Definition channels with Reliance Digital TV's HD set top box for just Rs. 1400, along with one month's "Diamond Pack" absolutely free.

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