NEW DELHI: With the Legends League Cricket (LLC) underway in India, the the organisers have added the US and Australia to the event's live streaming footprint.
Along with Star Sports (linear TV), both Disney+ Hotstar and Fancode are sharing LLC's live streaming rights.
While Disney+ Hotstar enjoys a hardcore cricketing fan base all over India, Fancode is offering a unique opportunity for LLC to engage with millennials.