MUMBAI: Indian cricket captain Virat Kohli has mades the Forbes Fab 40 2019 list, ranking ninth in the Athlete Brands category with a brand value — what his name alone is worth — of $14 million.
The list is topped by Swiss tennis maestro Roger Federer.
The Forbes Fab 40 determines the value of the top brands in sports by quantifying the amount the name contributes to the value of the athlete, event, business or team.