MUMBAI: LaLiga has launched its first video podcast in India, named the ‘LaLiga India Show’, produced and hosted by NEWJ.
Set to be launched in English, Marathi, Kannada, and Bengali vernaculars, the viewing experience will provide fans an opportunity to immerse themselves in the league through a fan-led format, regional vernacular content, spotlighting legendary moments, engaging match day analysis, entertaining fan Interactions, and much more!
The LaLiga India Show will be an ancillary content which provides fans an additional medium to experience and participate in the league "like never before". Aired on NEWJ’s social first platform, ‘GameOn by NEWJ’, the sports vertical will bring an Indian fan’s perspective into "all things LaLiga". Delving into season/game week reviews, matchday analysis, unforgettable moments, and legendary players, the ‘light-hearted fan-led punditry’ will also provide viewers a chance to win merchandise and get featured on the show. Looking to unite and ignite the game’s passionate fanbase in India, the show stays true to LaLiga’s innovative and action-packed nature.
In India the league is exclusively broadcasted live on Sports18-1, Sports18-1 HD, Sports18-3, and streamed on JioCinema. The ancillary content with NewsJ will provide for additional regional connect and fan engagement.
Speaking about the development, Aakriti Vohra, LaLiga India delegate, said, “We are thrilled to bring this format of the league to light, and alongside Viacom18, we continue to chart new territories for the brand. The launch of the ‘LaLiga India Show’ provides us a unique platform to further connect with our passionate fans in India. The show’s immersive experience and light-hearted commentary will ensure fans are thoroughly engaged and wanting more!"
Kunal Chaudhary, co-founder of NEWJ, remarked: “LaLiga is monumental; it's always eagerly anticipated by fans across the globe. While football is one of the most beloved and popular sports there is, there's still a notable lack of homegrown sports content. It will be very interesting to see how the 'LALIGA India Show' is received by its audience, especially in vernacular regions. With more initiatives like this, we can expect the sport to become even more popular and loved."
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