The 68th edition of the Mahindra Great Escape, one of India's most popular off-roading adventures, concluded successfully in Shahapur, near Mumbai with almost 75 vehicles from the Mahindra stable manoeuvring the challenging route. Mahindra customers from Mumbai, Nashik and neighbouring areas, participated in the rally. The event received an overwhelming response from offroading enthusiasts, leaving everyone asking for more. The rally was flagged off at 10:00 am from Srushti Farms, Thane District. Participation by vehicles included the Bolero, Scorpio, Invader, Legend and the newly-introduced extreme off-roader, Thar 4x4- each one representing the tough and rugged DNA of Mahindra vehicles. These iconic Mahindra SUVs negotiated an arduous terrain and en route the convoy of vehicles passed through rocky and rain soaked terrain slush, canals and streams. The first Mahindra Great Escape to be held under the Mahindra Adventure umbrella brand, it continued to live up to its promise of encouraging an off-roading culture and demonstrating the tough & rugged DNA of Mahindra vehicles. In 2011-12 Mahindra Great Escape will continue to hold its place of prominence with the number of Great Escapes being doubled to 20 from 10 events in 2010 -11 and a wide array of new locations being added to encourage enthusiasts, from across the country, to participate in this off-roading event. Speaking on the occasion, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd. said, "We are delighted to host this edition of the Mahindra Great Escape at Shahapur. This has been a very popular destination among offroading enthusiasts for its terrain, especially during the monsoons, since it gives our customers an idea of the tough and enduring nature of Mahindra vehicles.
Mr. Nayer further added, "Over the years, the Great Escape has developed a reputation as one of India's most thrilling off road events and this one was no different as it tested the limits of both man and machine to the extreme. Participants were encouraged to get ready to experience the thrill of the Great Escape and the adrenaline rush was palpable amongst the enthusiasts. Real time tweets and updates on various social networking sites by participants further added to the overall excitement of the rally. We plan to return with another fun-filled edition of the Great Escape, shortly." This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo Lubricants. The Mahindra Great Escape route was chalked out by the Mahindra team, while the 'With You Hamesha' service team ensured that participants could enjoy the rally unhindered. Mahindra Great Escape - a customer-centric initiative from Mahindra. The Mahindra Great Escape was first conceptualized in 1996 as a non-competitive, off-road rally meant to encourage Mahindra customers to test the strength of their vehicles on terrain other than tarmac.
Through the years, the Great Escape has acquired a reputation as one of India's premier off-roading events with each edition seeing eager participation from die-hard Mahindra fans and customers alike. From the hills of Coorg and Siliguri to the tea estates of Munnar and to the undulating sand dunes of Mandawa in Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India. In July 2009, the Mahindra Great Escape celebrated its Golden Jubilee in Goa, which was the venue for the 50th edition of one of India's most eagerly awaited off-road extravaganzas. To mark the occasion, a fresh new logo was unveiled with an image of the Scorpio splashing through mud, implying unlimited potential for fun. An exciting new Great Escape website was also launched, enabling customers to enroll themselves for each edition, online. For more information please visit (www.mahindragreatescape.com)
Notes to Editor
About Mahindra Adventure initiative A unique concept to showcase the off-roading capabilities of Mahindra vehicles, Mahindra Adventure will function as an umbrella brand with a series of adventure and motor sports events organised under its banner. Mahindra Adveture will unleash a series of events throughout the year such as the popular off-roading event, the Great Escape, several Challenges, which are sporting events in keeping with the company's promise of providing adrenalin pumping challenges, Multi-Day Escapes, which include exciting thematic initiatives such as Vineyard Escape, Monastery Escape and Spice Escape planned to encompass the length & breadth of India and some Support Initiatives, such as Save the Yak, to take up various causes for the community. Mahindra Adventure will also enter official teams in some of India's most popular motorsports including Dakshin Dare, Raid de Himalaya and Desert Storm. For more information please visit www.mahindraadventure.com
About The Mahindra Group The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries. In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India's Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP). In 2011, Mahindra acquired a majority stake in Korea's SsangYong Motor Company. For further information, please visit www.mahindra.com Connect with us on www.facebook.com/mahindragroup
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