Keld Strudahl, Marketing Director of Carlsberg, is the first of many big name speakers to be announced for the third Leaders in Sponsorship, taking place on the 5th October 2011 at Chelsea FC, London.
Speaking in the panel session “Sponsorship versus marketing: what works when and why? Keld will look at how corporate brands, which are now rigorously measured by ROI, choose what to spend on which sports properties, and how the mix of activity drives the marketing strategy.
During the session delegates will gain an understanding into the decision making process of big budget holders and gain clarity on specific objectives that need to be delivered as part of their sponsorship programs.
Carlsberg are one of the biggest football sponsors in the world and have partnerships with numerous national teams, high profile events like the UEFA European Championships in 2012, as well as a number of iconic Clubs such as Liverpool FC.
Over the coming weeks a number of global brands and sponsorship experts will be announced to create a world class programme for the Leaders in Sponsorship conference. To learn more about these speakers or to register your interest please contact one of the team on +44 (0) 207 042 8666 or email [email protected].
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