MANILA: BK8.com, one of Asia’s biggest online betting agencies, has announced Chelsea FC legend John Terry as the group's first brand ambassador.
The agreement grants BK8.com the exclusive marketing rights to John Terry as brand ambassador for all the group' s marketing campaigns and advertising platforms in which he will appear across its major businesses, throughout Asia.
The partnership with John Terry underpins the online betting company's efforts to grow the brand's visibility to become the leading gaming destination for all Asian players.
Lawrance Wayneson, general manager of BK8.com, said: “John Terry will help engage our target audience in Asia and working with him as a brand ambassador is just one of the many exciting, upcoming projects BK8.com has planned for 2019!”
The agreement is a result of a collaboration between Samson Sport Consultancy and Entourage Sport & Entertainment, who are the Terry's commercial agents.
Terry is Chelsea's most successful captain, having led them to five Premier League titles, four FA Cups, three League Cups, one UEFA Europa League and one UEFA Champions League title since 2004! He is one of only five players to have made over 500 appearances for Chelsea and is also the club's all-time highest scoring defender.
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