MUMBAI: When (and NOT if it increasingly looks likely) the dates for the thirteenth edition of the Vivo Indian Premier League are finalised, one entity that will reportedly NOT be joining the party at the world's most lucrative annual cricketing event is US food and beverages giant Coca-Cola.
Mar 05, 2020 19:03
KOLKATA: Taking forward its vision to become a ‘Total Beverage Company with strong local roots’, Coca-Cola India announced West Bengal as its key growth market and unveiled strategic plans to showcase commitment to the state.
Sep 07, 2019 04:09
LYON: UEFA and Coca-Cola have announced a deal that will see the beverage manufacturer become the official non-alcoholic beverage sponsor for UEFA EURO 2020. Next summer’s competition will have a particularly European feel, with the tournament being hosted in 12 cities across the continent to celebrate the 60th anniversary of the UEFA EURO.
Jun 17, 2019 18:06
MUMBAI: Three years after Mahendra Singh Dhoni ended his high-profile endorsement deal of 11 years with US food and beverage giant Pepsico, the cricket superstar has signed up with rival Coca-Cola as the Indian face of its just-launched sports drink Powerade.
Mar 19, 2019 11:03
LONDON: Formula 1 team McLaren Racing announced Saturday that it will be extending and enhancing its association with global beverage giant Coca-Cola for the 2019 championship season. Originally, the deal was signed for the US, Mexican, Brazilian and Abu Dhabi Grands Prix in the 2018 season. The races marked the first instance of the Coca-Cola brand carried on a Formula 1 car.
Feb 16, 2019 14:02
TOKYO: World Rugby Friday announced a new partnership with Japan’s Suntory Holdings Limitied as its official soft drinks supplier for the Rugby World Cup 2019 scheduled to be held in the country in September.
Feb 09, 2019 16:02
IRVINE, Calif.: The Overwatch League Friday announced sponsorship deals with top brands including Coca-Cola, Toyota, T-Mobile, HP, and Intel.
Jan 31, 2019 12:01
NEW DELHI: The International Cricket Council and Coca-Cola Thursday announced that they have entered into a five-year global strategic partnership. The partnership will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023. Coca-Cola replaces PepsiCo as ICC's global sponsor, breaking mid-way the latter's eight-year deal that was signed in 2015.
Nov 28, 2018 14:11
BHUBANESWAR: Odisha Hockey Men’s World Cup Bhubaneswar 2018 named Coca-Cola India as its official beverage partner for the tournament, which is scheduled to kick-off today at the Kalinga Hockey Stadium in the city. The agreement with the biggest tournament in field hockey supports Coca Cola’s efforts of being a catalyst of field hockey around the world, especially in the host nation India.
Oct 20, 2018 16:10
LONDON: McLaren Racing and Coca-Cola have announced a new partnership that will see the companies collaborate for the remainder of the 2018 Formula 1 season. The partnership will see the Coca-Cola brand carried on a Formula 1 car for the first time as part of the McLaren Racing livery, and continues its rich history of sports sponsorship, including motorsport.
Sep 01, 2018 16:09
TOKYO: One of the worldwide partners of the Olympic Games, Coca-Cola’s subsidiary in Japan has been named as the first presenting partner of the Tokyo 2020 Games’ Torch Relay named ‘Hope Lights Our Way’ that will begin on 26 March 2020 in Fukushima and travel during 121 days to all 47 prefectures in Japan, showcasing the varied cultural and scenic attractions of each region.