MUMBAI: BIG FM, one of the leading radio networks in the country, has become the official radio partner of the Rajasthan Royals ahead of the upcoming edition of the Indian Premier League (IPL), starting Saturday in the United Arab Emirates (UAE).
The radio network launched the campaign 'Be Royal With the Royals' for all the die-hard fans of the team and the tournament. As part of the campaign, the radio station will have a daily feature called 'The Royal Hour' which will see a player from the Rajasthan Royals team or an expert engage in an exclusive interaction with the RJ.