Direct-to-customer

BENGALURU: Direct-to-customer (D2C) online casual sneakers brand Flatheads has announced Indian television actor and cricket presenter Gaurav Kapur as its brand ambassador. 

Kapur has also invested in the brand as an angel investor participating in its pre-Series A. 

The brand designs all-day wear casual sneakers for urban consumers. The footwear brand is the only Indian brand to introduce bamboo fibre shoes that it asserts are "uniquely suited for the Indian tropical climate". They are also the only footwear brand in the world to launch banana fibre sneakers.