Liverpool FC has become the first Premier League club to launch its very own virtual merchandise on the Meta Avatars Store.
Reds fans can now customise their own digital avatars in official club colours with this unique collection on Meta’s platforms, which include Facebook and Instagram.
Supporters have the options of digitally decking out their avatars in the in the classic red home kit or the multi-coloured away strip from the 2022-23 season, as well as LFC’s own-label lifestyle collection.