The success of the ICC Women’s T20 World Cup 2023 has highlighted the continued upward trajectory of the women’s game across the world, with outstanding engagement numbers across broadcast and digital platforms, increasing yet again for an ICC event.
The Women’s T20 World Cup 2023 was the most watched ICC women’s event to date with global viewing hours for the event reaching 192 million, a 44% increase from the 2020 World Cup in Australia highlighting the continued and growing appetite for women’s cricket in line with the ICC’s strategic priority.