NEW DELHI: iCubesWire has announced the findings of a survey the digital ad tech platform conducted on interactive animation ads displayed during the ongoing Indian Premier League.
The survey was conducted among 1,017 respondents across India in April.
As per iCubesWire, the survey results revealed that 95% of the respondents said that they witnessed interactive animation ads during IPL matches. 85% of respondents said that interactive advertisements are more effective than other types of advertisements.