MUMBAI: New Era, the American sports and lifestyle brand, has announced Indian batsman and Mumbai Indians captain Rohit Sharma as its new brand ambassador in India.
As part of the agreement, New Era will be launching a special range of caps for the country’s market branded on the famous cricketer. Rohit will also be giving inputs on its design and style.
The caps will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30 April this year.