NEWBURY PARK, Calif.: Liv Cycling, the company dedicated to getting more women on bikes, Tuesday unveiled Liv Forward, its global brand campaign dedicated to the momentum and connection experienced through the shared joys of cycling.
The Liv Forward campaign celebrates all types of riding; from mountain biking, urban commuting, and racing Absa Cape Epic, to first-time riders and women competing on the world stage – including athletes from the newly-formed Liv Racing.