Puma digital marketing campaign

MUMBAI: Indian sprinter Dutee Chand will get custom-made gear in her bid to qualify for next year’s Tokyo Olympics after signing a two-year deal with Puma, the German sportswear company said on Thursday.

Like South African Olympic champion Caster Semenya, Chand suffers from hyperandrogenism but was cleared to race in 2015 following a Court of Arbitration for Sport (CAS) ruling on gender testing guidelines.

May 09, 2019 12:05
MUNICH: Global B2C marketing automation company, Selligent Marketing Cloud, Wednesday announced leading German sportswear brand Puma as a client. Puma will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe.