MUMBAI: According to PwC Media and Entertainment (M&E) Outlook 2018-23 released by the research firm on Thursday, the Indian M&E sector is poised to grow at a compound annual growth rate (CAGR) of 11.28% over the next five years, and reach Rs 4.51 trillion by 2023.
This is significantly higher than the global M&E revenue growth projected at 4.3% for the same period. While new media platforms such as over-the-top (OTT) video and internet advertising are expected to lead the growth, traditional platforms such as TV and print continue to show growth.