NEW YORK: WPP-owned global communications agency BCW (Burson Cohn & Wolfe), Tuesday introduced BCW Eventus, an end-to-end offering from the BCW Sports practice that brings marquee global sporting events to life for governing bodies, host cities, brand sponsors, commercial partners and fans.
Lausanne-based BCW Sports practice was formed in January, 11 months after the dramatic merger in February 2018 of Burson-Marsteller and Cohn & Wolfe.