Formula 1 signs multi-year private aviation partnership with Flexjet
Coca-Cola becomes official coffee co-supplier for Tokyo 2020
adidas to create customised digital EA Sports jersey for Man Utd
ICC scores global partnership with Indian craft beer major
Hockey WC adds Coca-Cola to sponsor roster
Blockchain firm OKEx associates with Premier League
Hero extends with Tiger as global ambassador for 4 more yrs
Mary Kom extends 10-yr assn with IOS
Bobby Pawar named Havas India chairman
Maharashtra, JioBLAST sign MoU to strengthen gaming, esports ecosystem
Moondra, Stirling lead inaugural ETPL draft; 6 teams select 36 players
30k+ tickets sold for historic first women’s Test at Lord’s; surpasses record
PlayBlue raises $2.7m seed funding to build omnichannel sports retail brand