8Bit Creatives becomes KICK’s first official creator agency partner in India
REVOLT Sports, Naomi Osaka’s Hana Kuma team up to spotlight women athletes
RR Kabel comes aboard as title sponsor of PVL season 4
Marriott Bonvoy Charity Golf Tournament 2025 raises ₹1.14cr
FanCode partners CAMB.AI for AI-driven multilingual commentary
Returning Rory McIlroy to headline 2026 Hero Dubai Desert Classic
Apollo Tyres new lead sponsor of India cricket team till Mar 2028
AIFF mandates KPMG to manage award of commercial rights
JK Tyre joins men’s Asia Cup 2025 as on-air co-presenting sponsor
Australia backs India’s 2036 Olympics bid; unveil Sports Collaboration Roadmap
Big Bash to make history with season-opening match in Chennai; PMs announce it
AIFF asks all 14 ISL clubs to confirm participation by July 20 with ₹55 lakh 1st instalment
Telangana govt. to support Archery Premier League; gives it marquee event status
191-strong contingent for Glasgow CWG cleared; no funding for IOA EC members