Nike x LEGO football collaboration aims to inspire next-gen young players
JSW Sports gets 3-year mandate to transform Bengal Pro T20 League
Netflix signs on as MI ent partner, bets on short form IPL content
After 13 games of IPL 19, 40% ad volumes from 5 advertisers: TAM Sports
FedEx digital campaign launched with 3 CSK players
Delhi Capitals’ title partner Hero FinCorp unveils T20 campaign
Drinking water brand 8PM is trouser sponsor for SRH
Banijay Entertainment acquires Rusk Media’s ‘Battleground’
Dentsu India appoints Paroma Dayal as VP – Sports, Gaming, eSports & Live Experiences
Agilitas Sports raises ₹225cr for retail expansion, brand development
India’s mega-tour emerges as centrepiece of NZ’s home season line-up
Monetisation momentum leads JioStar to slash sports rights loss provision
Club-led ISL league model proposed with annual payment to AIFF: report
Lenovo to power FIFA World Cup 2026 with advanced AI infrastructure
