MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Jan 19, 2024 17:01
PepsiCo India CEO Ahmed El Sheikh has been named CEO for the Middle East Business Unit of the beverages major effective March.
Jagrut Kotecha, currently chief commercial officer for PepsiCo in Africa, Middle East, and South Asia (AMESA), will assume the role of CEO for PepsiCo India in his place.
Jan 19, 2024 16:01
Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice.
Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.
Jan 18, 2024 18:01
SHARJAH: Ahead of the second season of the DP World ILT20, Capri Sports-owned Sharjah Warriors, which will be in action on Match Day 1, have finalised their sponsor roster.
Each of the sponsors’ will have their logos on the Sharjah Warriors’ kit, with 11Exch.Live’s logo going on the front of the jersey, while Vimal Elaichi takes up its spot on the back.
Jan 17, 2024 16:01
Red Bull India has appointed Sidharth Satpathy as its national sales director.
Satpathy shared the development on his LinkedIn account.
“I am thrilled to share that I am starting my new job at Red Bull India as national sales director. Have always been a fan of the brand and the incredibly cool stuff that it has been doing for decades,” Satpathy stated in his LinkedIn post.
Jan 16, 2024 17:01
BENGALURU: Aditya Birla Finance Ltd (ABFL) Tuesday announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’.
Jan 15, 2024 19:01
The Aditya Birla Group (ABG) has reportedly entered the race for the Indian Premier league title rights with a Rs 500 crore per year bid, totalling Rs 2,500 crore over five years.
Jan 15, 2024 17:01
The International Hockey Federation has signed a four-year partnership with Nike.
The partnership, financial terms for which were not disclosed, includes Nike delivering equipment to officials and umpires, as seen at the recent FIH Hockey Junior World Cups and the first FIH Hockey Pro League mini-tournament of the season.
Jan 12, 2024 19:01
The International Olympic Committee (IOC) Friday announced that AB InBev, the world’s leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through to 2028.
The value of the deal was not disclosed, though the IOC has said some of its sponsors pay more than $300 million to be in the TOP (The Olympic Partner) program for a four-year commercial cycle.
Jan 12, 2024 18:01
The Saudi Pro League (SPL) and adidas today unveiled a new partnership to promote football in the Kingdom of Saudi Arabia and drive sustained development in the years ahead.
Jan 11, 2024 12:01
To open the 2024 season in style, and to reinforce its strong ties with tennis, BOSS has welcomed two new womenswear brand ambassadors: tennis talents Noma Noha Akugue and Ella Seidel.