Brands

A return to growth in the Americas helped PUMA meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer stated on Wednesday, helping lift its shares nearly 12%.

Revamped and newly trendy shoes from the 1970s and 80s like Puma's Palermo and adidas' Samba have helped boost sales for sportswear brands at a time when consumers have cut back on spending and retailers are struggling with excess stocks, Reuters reports.

Jun 18, 2018 15:06
MUNICH: Romelu Lukaku, the Belgium and Manchester United striker was named as PUMA’s long-term brand ambassador on Thursday. “Choosing on an exclusive sportswear brand to work with is an important decision, not just for the boots on the pitch but for my goals and desires off of it. I look forward to hustling with the big cat in the future,” Lukaku was quoted as saying after the announcement.
Jun 18, 2018 15:06
FOOTBALL SUPERSTAR Cristiano Ronaldo was named the brand ambassador of American company SleepScore Labs on Thursday. In what is an unique endorsement deal, Sleepscore wishes to explain the importance of sleeping better to feeling and living better through Ronaldo, who boasts of more than 320 million fans across his social media besides being health-conscious and performance-driven.
Jun 13, 2018 17:06
MUMBAI: The Indian Premier League (IPL) brand is today worth $5.3 billion, representing a 37% leap in valuation from the 2017 edition, data put out by Brand Finance in its IPL 2018 ranking report reveal.  The findings from the report presented by the London-headquartered valuation company were reported Wednesday by Business Today, a day ahead of its official release.
Jun 11, 2018 14:06
IT IS FOOTBALL World Cup time, and thankfully, though India is not part of this sporting extravaganza, Indian football is making some noise, albeit even if it is for a few days only. But it took a heartfelt appeal from the captain to get the country to talk about the national team and its exploits.
May 12, 2018 16:05
CALIFORNIA: American shoe and apparel company, Skechers filed a federal court complaint on Wednesday against one of the fiercest rivals, adidas in California on the allegations of using false advertising and unfair competition as well as the German brand illegally bribing young, college basketball players to endorse their products which is in violation of the National Collegiate Athletic Association ('NCAA') rules.
May 10, 2018 20:05
LONDON: Premier League giants Manchester United have retained the title of the world's most valuable football club worth $1.895 billion, which is more than $300 million higher than second placed LaLiga heavyweights Real Madrid.
May 05, 2018 14:05
NEW YORK: US sportswear giant Nike is suing German rival Puma, accusing it of several counts of patent infringement relating to footwear technology. Nike filed the claim at the US District Court for the District of Massachusetts on Wednesday, May 3, World Intellectual Property Review reports.
May 02, 2018 16:05
LONDON: Reigning Formula 1 world champion Lewis Hamilton, global brand ambassador of American apparel brand Tommy Hilfiger, will feature in a documentary called #WhatsYourDrive.  Its episodes will be released in line with the races on the 2018 F1 calendar, with every feature focused on a different aspect of Hamilton’s multifaceted personal and professional life.
May 02, 2018 15:05
MUMBAI: The popular group of fans that cheer England’s cricket team wherever they play in the world has announced a "little" makeover. The 27,000-member strong Barmy Army has decided to remove the British flag from its logo as it attempts to reinvent itself. Since its inception in 1994, the British flag has always been a part of the Barmy Army logo. The new logo will have Barmy in red, and Army in blue.
May 02, 2018 13:05
NEW YORK: Twitter has announced a slate of over 30 new video deals, including a slew of live shows, among which an agreement with Formula 1 and an expanded content deal with ESPN being the notable ones from the sports arena.    On top of this, Twitter has divulged details of activations in gaming, news and entertainment.