Brands

Cricket Scotland has announced Karnataka Milk Federation's dairy brand Nandini as the official sponsor of the Scotland men’s team at the upcoming ICC Men’s T20 World Cup 2024.

The Nandini logo will be present on the leading arm of the new Scotland men’s playing shirts at the tournament, which takes place in West Indies and USA and begins on 2 June.

Claire Drummond, Cricket Scotland Commercial manager, said: “We’re delighted to partner with Nandini ahead of what will be an exciting T20 World Cup campaign for our squad and supporters.

Aug 22, 2023 18:08
MUMBAI: DBS Bank India has announced its partnership with five exceptional Indian badminton stars – Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.
Aug 21, 2023 16:08
Bharat Petroleum Corporation Ltd. (BPCL) has announced Team India cricket coach Rahul Dravid as its new brand ambassador.  He will endorse BPCL’s "Pure for Sure" initiative and range of MAK lubricants. The partnership highlights Bharat Petroleum’s strong dedication to quality, authenticity, and excellence. 
Aug 18, 2023 19:08
KOLKATA: Fresh from qualifying for the semifinals of the Fide World Cup at Baku, Azerbaijan, R Praggnanandhaa will headline the competition at the fifth edition of Tata Steel Chess India (TSCI) is going to be held from August 31 – September 9, at National Library, Kolkata.  
Aug 18, 2023 18:08
Prominent footwear company Bata India is in talks with German sportswear giant adidas for a strategic partnership, CNBC TV18 reported on Thursday, quoting sources. The talks are reportedly at an advanced stage and final deal contours are in the works.
Aug 18, 2023 18:08
NEW YORK: Coty Inc., one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care, announced Thursday that it has renewed its long-term license agreement with adidas.
Aug 17, 2023 17:08
KOCHI: Araldite took center stage with an ingenious marketing spectacle during Nehru Trophy Boat Race season in Kerala, capturing the public's gaze like never before. Elevating the experience, they perched spectators atop majestic coconut trees on specially fitted chairs, creating an exclusive vantage point that redefined event viewing.
Aug 16, 2023 20:08
Women’s sports and their fanbase are exploding, says WPP’s CMI Media Group. The opportunities for brands are vast, but it’s creativity that will be the differentiator Women’s sports are growing 40% faster than general sports. And it’s not just women who are watching. With fans across all communities, the opportunities for brands are clear, says CMI Media Group.
Aug 14, 2023 16:08
BeatXP has onboarded Hrithik Roshan for endorsing its line-up of massagers.  The partnership comes at a juncture as the demand for fitness and health gadgets soars. Hrithik Roshan’s alignment with BeatXP is poised to fortify the brand’s standing in the body massager domain. Hrithik will take centre stage in promoting an array of massagers through the upcoming #BeatTheLimits campaign.
Aug 11, 2023 17:08
MUMBAI: HSBC has unveiled a new digital campaign to "nurture a sense of belonging among Indian overseas students". 
Aug 11, 2023 17:08
Global sportswear brand adidas has signed a historic partnership to unite the PGA of Australia, Golf Australia and WPGA Tour of Australasia under one apparel and footwear partnership.