Brands

Jun 06, 2023 19:06
  NEW DELHI: Indian cricketer Shikhar Dhawan has invested an undisclosed amount of funding in omnichannel snack brand TagZ Foods. As part of the deal, the startup has also roped in Dhawan as its brand ambassador.
Jun 05, 2023 17:06
MUMBAI: Hyugalife, a health and wellness brand, has roped in Indian cricketer KL Rahul as investor and ambassador. 
Jun 05, 2023 13:06
MUMBAI: TAM Sports has released the FINAL UPDATE of its TAM AdEx Sports - IPL 16 Advertising Report, which has analysed data from ALL 74 games of this year's 16th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 15. Count of channels during IPL 16 are 25 and during IPL 15 it was 21.
Jun 02, 2023 15:06
NIKE VIRTUAL STUDIOS and EA SPORTS are announcing a new partnership aimed at enhancing and personalizing the virtual sports experience for fans all over the world.
Jun 02, 2023 15:06
MUMBAI: Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation. The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands - Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury, a media release said.
Jun 02, 2023 15:06
FORBES HAS COMPILED its annual list of the most valuable sports teams in the world.  According to Forbes, these values were driven by the higher enterprise multiples that buyers are paying for the teams.
Jun 02, 2023 15:06
PUMA, one of the world’s leading sports brands, has announced its official five-year sponsorship with Saudi Arabia’s Al-Hilal FC, one of the world’s most decorated football clubs.  The groundbreaking partnership unites the two global giants as they come together to transform the country’s thriving and passionate football culture with dynamic new initiatives and products, a media release said.
Jun 01, 2023 12:06
LONDON:The England and Wales Cricket Board (ECB) and Metro Bank has signalled a landmark moment for cricket with the start of a long-term partnership designed to help deliver transformational growth to women’s and girls’ cricket communities across England and Wales.
Jun 01, 2023 12:06
NEW YORK: Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming FIFA Women's World Cup Australia & New Zealand 2023, the company's largest-ever investment in women's sports.
May 31, 2023 19:05
MUMBAI: The TATA IPL 2023 became globally the most watched digital event as JioCinema set an array of global benchmarks including more than 12 Crore unique viewers tuning-in to watch the most thrilling TATA IPL Finals ever, a media release said.