MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 6, which has analysed data from the first 48 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Jul 13, 2023 19:07
NEW DELHI: Garmin India has announced the launch of the Approach S70 series in India, it’s newest flagship golf smartwatches designed to enhance golfing experiences and overall fitness. Available in two different sizes, these premium smartwatches are packed with advanced on-the-course tools and fitness features to help golfers build a better all-around game.
Jul 13, 2023 19:07
Kyrie Irving, the NBA All-Star guard now with the Dallas Mavericks, has signed a monster shoe deal with Chinese sports brand ANTA, after being cut loose from Nike late last year.
Irving will not only have a signature product line with ANTA, but has also been named the brand's chief creative officer of basketball.
Irving’s management company, A11Even, negotiated the deal.
Jul 12, 2023 19:07
LISBON: Betclic, one of the European leaders in online gambling and sports betting, has been announced as Liga Portugal’s official title sponsor, in a deal brokered by IMG.
Jul 12, 2023 19:07
MIDDLE EASTERN airlines are among the highest spenders when it comes to sports sponsorship, with Emirates Airline and Qatar Airways dominating deal values in 2023 so far compared to European and North American airlines. However, these types of values are expected to occur when partnering with some of soccer’s biggest sporting entities, like the two brands have.
Jul 12, 2023 19:07
NEW YORK: PepsiCo has announced a new multi-year global partnership with EA Sports making three of its flagship brands -- Pepsi, Gatorade, and Lay's -- new partners of the hotly-anticipated football gaming property, EA Sports FC.
Jul 10, 2023 18:07
MUMBAI: The stand-alone brand value of the IPL is now US$3.2 billion, up by 80% from US$1.8 billion in 2022. The business enterprise value of the IPL stands at US$15.4 billion, up 80% from US$8.5 billion in 2022, mainly due to the impact of the 2023–2027 media rights deal with Viacom18 and Disney Star after a fiercely contested auction.
Jul 05, 2023 14:07
ASICS, the global sportswear brand from Japan, has appointed Bollywood actor Shraddha Kapoor as its brand ambassador for India.
The brand will look to strengthen its ‘Sound Mind, Sound Body’ philosophy through the association and also build prominence among Indian female fitness enthusiasts. The actor will endorse the brand’s footwear and women’s sportswear offerings.
Jul 03, 2023 19:07
FROM JULY 1, isotonic beverages brand PRIME is to become FC Barcelona’s Official Hydration Partner following the signature of an agreement binding the two parties for the next three seasons.
Jul 03, 2023 19:07
MUMBAI: The lack of interest from brands across sectors has benefitted Dream11 who picked up the rights for being the new sponsor of the Indian cricket team till 2027.
Jun 28, 2023 19:06
CHENNAI: TRYB, a sports innerwear brand, has announced a collaboration with the Lyca Kovai Kings franchise in the Tamil Nadu Premier League (TNPL).