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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Apr 26, 2021 21:04

Indian sports sponsorship in 2020 Rs58.94bn: GroupM

MUMBAI: GroupM ESP, the entertainment, esports and sports division of GroupM India, Monday released the sports sponsorship report for India 2020. The size of the Indian Sports Industry in 2020 is estimated at Rs 5894 crores (Rs 58.94 billion). This report takes into consideration - sponsorship spends, celebrity endorsement and media spends on sports properties.

Apr 26, 2021 19:04

WWE names ex-Fox exec as head of Global Sales & Partnerships

STAMFORD, Conn.: WWE Monday announced the appointment of Claudine Lilien as senior vice president and head of Global Sales & Partnerships. Lilien, who previously held senior leadership roles across FOX Corp., FOX Sports and FOX Networks Group, will report to Stephanie McMahon, WWE promoter Vince McMahon's daughter and the media and entertainment company's chief brand officer.

Apr 23, 2021 17:04

IMG to manage global media rights of pro triathletes body

LONDON: The Professional Triathletes Organisation (PTO) Friday announced that it has appointed IMG to assist in distributing global media rights for the PTO’s flagship event - The Collins Cup in addition to future PTO owned events for the next three years.

Apr 23, 2021 14:04

Captain Morgan, FanDuel partner as historic soccer season kicks off

NEW YORK: Captain Morgan and FanDuel have announced the launch of the Captain Morgan Soccer Pick 'Em contest series as one of the most highly anticipated seasons in the history of the United States and Canada's top-flight professional soccer league gets underway.

Apr 23, 2021 11:04

Twitter elevates APac business head Maya Hari to a global role

NEW DELHI: Microblogging platform Twitter on Thursday announced the promotion of Maya Hari to a global role as Twitter's vice president of Global Strategy and Operations (GSO).

Apr 22, 2021 19:04

Kerala Blasters launches ‘Yellow Heart’ campaign

KOCHI: Kerala Blasters FC has launched ‘Yellow Heart’, a new social initiative, to be a "part of the community". The stated aim of the Yellow Heart campaign is "to help whoever is in need while appreciating the good hearts and heroes who contributes to the community". As part of the initiative, KBFC intends to "spread happiness among the society, fight for social causes and save our planet".

Apr 22, 2021 19:04

Whitehat Jr collaborates with Kapil Dev for 'Swing Bowling XI'

NEW DELHI: EdTech company Whitehat Jr has collaborated with ace cricketer and former World Cup-winning captain Kapil Dev to "make learning fun and engaging".

Apr 22, 2021 19:04

adidas unveils 20-film series 'Seeing Possibilities'

NEW DELHI: Global sportswear brand adidas on Wednesday introduced a new global film series titled "Seeing Possibilities" that is about "rebellious optimism, rooted in the purpose of Adidas in the power of sports to change lives".

Apr 22, 2021 18:04

BookMyShow announces top management reorganisation

MUMBAI: Online ticketing platform BookMyShow (BMS) on Wednesday announced the restructuring of its leadership team as part of its efforts to strengthen the focus on key areas, including live entertainment, cinemas, and technology.

Apr 22, 2021 18:04

Blitzpools adds 4 more cricketers to brand ambassador roster

MUMBAI: Blitzpools, among the ever growing list of fantasy sports platforms looking to make a play in the Indian market, has made four additions to its roster of cricketing brand ambassadors. Shardul Thakur, Rahul Tewatia, Shahrukh Khan, along with Mohammed Shami, will now represent Blitzpools.com.

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