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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Mar 15, 2024 21:03

ICC deal pullout: Star India initiates arbitration against ZEE

Star India has initiated arbitration proceedings against Zee Entertainment Enterprises Ltd for the media major's recent decision to pull back on its $1.4 billion TV rights sub-licensing agreement for International Cricket Council (ICC) tournaments for the 2024-27 period. Star India has asked company to pay damages for non-compliance.

Mar 15, 2024 20:03

Sports mktg agency Two Circles acquires Let It Fly Media

Global sports marketing agency Two Circles has acquired Let It Fly Media, a US-based video production and content shop. The move enhances Two Circles’ global capabilities, supported by Let It Fly Media’s expertise in creating high-quality, impactful sports marketing content. As part of this acquisition, Let It Fly Media will now be officially known as Two Circles.

Mar 14, 2024 19:03

Reliance buys out 13% Paramount stake in Viacom18 for $500m+

Paramount Global has sold its entire 13.01% equity interest in Viacom18 Media to Reliance Industries. Post-transaction, Reliance’s equity stake in Viacom18 is slated to increase from 57.48% to 70.49% on a fully diluted basis. The deal, valued at Rs 4,286 crore ($517 million approx), has been finalized through a binding agreement between Reliance and two subsidiaries of Paramount Global.

Mar 14, 2024 18:03

Sportz Interactive wins UFC mandate to boost India digital presence

Sportz Interactive (SI), a sports technology and content solutions company and a part of the Sportz Solutions Group, welcomed a new client relationship with Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts organization and part of TKO Group Holdings.

Mar 13, 2024 20:03

Warner Bros. Discovery ups sports head Neeraj Jha to director

Warner Bros. Discovery has promoted Neeraj Jha to director - head of Content & Acquisition (Sports). Jha has been associated with Warner Bros for over four years. Prior to this, he was head of Content & Acquisition (Sports).

Mar 12, 2024 19:03

JioCinema Jasprit Bumrah Kapil Dev IPL 2024

Jasprit Bumrah, Kapil Dev turn teammates for IPL 2024 on JioCinema

Shortly after bringing MS Dhoni in a double role for their inaugural TATA IPL 2024 campaign, JioCinema has now presented Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled 'TV Dekho Toh Aise'.

Mar 12, 2024 19:03

Legends Cricket Trophy 2024: Star Sports, ABP Network join forces

Indian media major ABP Network has announced its collaboration with Star Sports as the official non-exclusive broadcaster for the much-anticipated Legends Cricket Trophy 2024.

Mar 12, 2024 19:03

'Indian Panga League' to boost fan engagement ahead of IPL 2024

MIAMI, Florida: Cricketaddictor Media Pvt Ltd on Tuesday announced the introduction of the 'Indian Panga League,' a campaign that has the stated aim to amplify the involvement of Netizens, recognizing the pivotal role of fans' unwavering support in the IPL's phenomenal success story.

Mar 11, 2024 20:03

Viacom18 top deck rejig: Digital head Mani gets addl charge of sports

In the wake of the $8.5 billion merger agreement with Disney’s India unit, Reliance-controlled Viacom18 has undergone a significant top-level restructuring.

Mar 11, 2024 20:03

Punit's 'resource optimization' at ZEE; Rahul Johri exits

As an adjunct of the measures being implemented by Zee Entertainment Enterprises Ltd MD & CEO Punit Goenka to "reduce costs and optimize resources", the Indian media major has announced the exit of ZEE president Business Rahul Johri. With immediate effect, Ashish Sehgal, chief growth officer, Advertisement Revenue, will directly report into Goel, ZEE announced at the weekend.

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