Endorsements

The International Cricket Council Wednesday announced Olympic legend Usain Bolt as an ambassador for the upcoming ICC Men’s T20 World Cup, which will be played in the West Indies and USA from 1-29 June.

The announcement comes a few weeks ahead of the start of the biggest cricket carnival spectacle ever that will inspire a new generation of fans. Bolt’s global appeal, alongside his out of this world athletic achievements and ability to transcend boundaries, makes him a perfect fit for the biggest T20 World Cup ever.

Apr 13, 2022 17:04
NEW DELHI: Star cricketer Virat Kohli led a host of Royal Challengers Bangalore players, including Dinesh Karthik, Mohammed Siraj, Harshal Patel and Finn Allen to bat for “Freedom of Choice” in Muthoot FinCorp’s latest TVC campaign.
Apr 13, 2022 17:04
CHENNAI: Gulf Oil Lubricants has released its digital-first campaign for the ongoing Indian Premier League starring brand ambassador MS Dhoni. Aimed at building a strong consumer connect, these campaign films witness Dhoni delivering dialogue in Tamil and Telugu for the first time. 
Apr 13, 2022 06:04
BENGALURU: Direct-to-customer (D2C) online casual sneakers brand Flatheads has announced Indian television actor and cricket presenter Gaurav Kapur as its brand ambassador.  Kapur has also invested in the brand as an angel investor participating in its pre-Series A. 
Apr 11, 2022 21:04
MUMBAI: JSW Sports has announced the signing of 21-year-old Indian women cricketer Jemimah Rodrigues on a multi-year deal. As part of the association, Rodrigues’ commercial and brand partnerships will be managed by the sports wing of the JSW Group. The all-rounder was earlier represented by Baseline Ventures, which had signed her on in 2018.
Apr 05, 2022 22:04
MUMBAI: Men's innerwear and lounge wear brand XYXX Tuesday announced cricketer KL Rahul as its brand ambassador. XYXX also announced that KL Rahul had invested an undisclosed amount in the company (translated, sweat equity?). For the record, in June 2021, XYXX had raised Rs 30 crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners. 
Mar 30, 2022 18:03
PARIS: Football superstar Lionel Messi has signed on with Socios.com as the digital fan token company's global brand ambassador. Messi’s agreement with Socios will last for an initial period of three years. While financial terms were not disclosed, Reuters puts the endorsement deal value at $20 million.
Mar 29, 2022 15:03
MUMBAI: For a fifth year running, cricketer Virat Kohli has emerged as India's most valued celebrity, but... The star batsman's resignation from captaincy roles across formats has seen his brand value drop from $237.7 million in 2020 to $185.7 million in 2021, the Celebrity Brand Valuation Report 2021 released by Duff & Phelps, Tuesday, avers.
Mar 25, 2022 07:03
NEW YORK: adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 adidas-sponsored schools. Tied to this year’s 50th anniversary of Title IX, the new program will be focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
Mar 25, 2022 07:03
BENGALURU: Indian cricketer Mayank Agarwal begins a new inning as an investor in Fullife Healthcare Pvt. Ltd, the parent company of sports nutrition brand Fast&Up. 
Mar 24, 2022 06:03
MUMBAI: Packaged coffee products maker Rage Coffee on Wednesday said it has secured funding from Virat Kohli. The food and beverage D2C brand has also been roped in the former Indian cricket team captain as its brand ambassador. The Delhi-based startup did not disclose the amount of investment made by Kohli.