The 2018 Mumbai Marathon is a landmark one as it marks the 15th edition of this iconic run, which has positioned the country's financial capital as one of the premier races across the globe. With the Tata group inking a 10-year deal to be the title sponsor of one of the world's top 10 marathons, the stature of this event has only been raised further. For Procam International, which pioneered the running movement across India, the effort now is not only to cement its leading position in distance running, but also to grow the portfolio without diluting the core values associated with its events.
THE FIRST CHALLENGE that faced Vighnesh Shahane when he took over as CEO at IDBI Life Insurance five years ago was to help build brand trust in the consumer's mind, in an already cluttered market.
The 48-year-old former cricketer says the the decision then to shun the beaten path and sell life insurance using the health, fitness and well being plank has reaped rich dividends for the company since. The company has currently tied up with the Pullela Gopichand Academy to scout under 10 talent that could be nurtured for international events a decade hence.
For a FIFA tournament to be successfully run, there are many people that play their part in these endeavours. As project director for the Local Organising Committee (LOC) of the FIFA U-17 World Cup India 2017, Joy Bhattacharjya was a key individual in making the first FIFA tournament in the South Asian country a success.
Before the final matchday in Kolkata on Saturday, Bhattacharjya spoke to FIFA.com about his three-year involvement in making U-17 World Cup India 2017 a reality.
What challenges did you experience in your role?
UDIT SHETH, Founder and Managing Director of TransStadia, believes that good infrastructure is the catalyst to development of sports in the country, which is why he wanted to be in the infra, lifestyle, development side rather than the front end
JAVIER TEBAS is the president of the Spanish Football League LaLiga. The Costa Rican born Spaniard, who took over as LaLiga president in April 2013, has addressed several of the league's key issues, including match-fixing, distribution of TV revenue and the clubs' collective debt since taking charge.
The practicing lawyer, who owns sport law firm Tebas&Coiduras and Associates, is in India on a visit and outlines to SportzPower the league's plans to grow its brand and popularity in this market.