MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Brands
Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 13, 2024 15:02
MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem.
Feb 09, 2024 18:02
Star Sports, the official TV broadcaster of the Tata Indian Premier League (IPL), brings a one-of-a-kind opportunity ‘Startup Power Play’ for start-ups in India. This initiative invites startups to craft a crisp 60-second commercial, strategically positioned to captivate audiences during each IPL match.
Feb 08, 2024 19:02
Gulf carrier Etihad Airways on Thursday entered into an agreement with the Indian Premier League franchise Chennai Super Kings (CSK) as its official sponsor.
The partnership will cover CSK's events and platforms, while its players' jerseys will display the Etihad logo.
Feb 08, 2024 18:02
HERZOGENAURACH, Germany: Sports company PUMA has appointed Julie Legrand as senior director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s strategic priority to elevate the brand.
Feb 07, 2024 17:02
The Ladies European Tour (LET) has announced adidas as its Official Apparel Supplier for the next three years ahead of the 2024 season getting underway.
adidas will provide uniform, footwear, and accessories to all LET staff, ensuring that they have functional yet fashionable clothing as they travel the world, working in all conditions whilst staging world-class tournaments for their members.
Feb 07, 2024 17:02
Under Armour has announced the appointment of Kevin Ross as its new senior vice president, managing director of Europe, Middle East & Africa.
With nearly 20 years of experience growing high profile brands including adidas, TaylorMade, Under Armour, and YETI, Ross brings proven talent and regional expertise to the company. He will report to president and CEO Stephanie Linnartz.
Feb 06, 2024 16:02
NEW YORK: Tokyo-based leading heavy equipment manufacturer Komatsu has signed a multi-year deal with Williams Racing to become the Principal Partner of the British team from the start of the 2024 FIA Formula One World Championship (F1) season.
Feb 05, 2024 17:02
NEW DELHI: BYJU'S has reportedly suspended its three-year deal with Lionel Messi as a global brand ambassador.
It was in November 2022 that the embattled edtech major announced the onboarding of the football icon as the global brand ambassador of its social impact arm - Education For All.
Feb 02, 2024 17:02
MUMBAI: Fit & Flex has appointed digital marketing agency The Craft Tank "to elevate" the fitness and wellness brand's online presence and amplify its outreach to a broader audience.