Broadcast Rights

After its monster $5 billion rights deal with WWE struck in January, streaming giant Netflix has made its first significant move into "non-scripted" live sports. 

The NFL on Wednesday took another step toward its goal of making its games as widely available as possible by striking a three-year deal with Netflix. 

Netflix will be the global home of the NFL's two Christmas Day marquee games. The Pittsburgh Steelers will host the reigning two-time Kansas City Chiefs, while the Houston Texans will host the Baltimore Ravens in the two holiday games.

Jun 18, 2021 08:06
COMCAST-OWNED MEDIA CONGLOMERATE NBC is reportedly looking to set a new benchmark for the price of a 30-second spot for Super Bowl commercials as it kicks off preliminary discussions with advertisers for the 2022 edition of world sport's biggest single day money spinner. And the price tag? No less than $6 million! 
Jun 17, 2021 18:06
MUMBAI: Sony Pictures Networks India (SPN) has acquired the exclusive television & digital rights for the twenty-ninth season of Meiji Yasuda J1 League (Japan's top tier professional football league) till December 2021. The broadcast territories will include India, Bangladesh, Bhutan, Afghanistan, Maldives, Nepal, Pakistan and Sri Lanka. 
Jun 16, 2021 18:06
MUMBAI: The NBA 2K League has returned to Loco, India’s leading game streaming platform, for the 2021 regular-season and season-long competition.  The 16-week season tipped off May 19 with THE TIPOFF Powered by AT&T, and will conclude Saturday, September 4 with the 2021 NBA 2K League finals delivered by DoorDash.
Jun 16, 2021 18:06
NEW DELHI: The B-Town heart-throb Tiger Shroff is all set to don a new hat as the brand ambassador for India’s first-ever franchise-based Esports league, Esports Premier League. ESPL kicks off on June 16th powered by Infinix smartphone as the presenting sponsor.  
Jun 16, 2021 16:06
DUBAI: The International Cricket Council have announced the broadcast and digital distribution plans for the inaugural ICC World Test Championship final being played between India and New Zealand from June 18 to 22, in Southampton.
Jun 14, 2021 16:06
MUMBAI: Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore.
Jun 14, 2021 13:06
NEW DELHI: TCM Sports Management has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the full service sports marketing and management company's new business verticals - digital platforms, branded content opportunities in sports, new IPs & sports events, media partnerships – agencies & media owners.
Jun 09, 2021 11:06
NEW DELHI: Sony Pictures Sports Network on Tuesday "unofficially" announced the itinerary of India's scheduled limited-overs cricket tours to Sri Lanka on SPSN's social media handles. According to the schedule put out by SPSN, the tour will begin on July 13 with the first ODI and end on July 25 with the third and final T20 International.
Jun 08, 2021 12:06
NEW DELHI: India’s first-ever franchise-based Esports league, the Esports Premier League (ESPL) has partnered with smartphone maker Infinix Mobile as title sponsor for its inaugural edition.  ESPL aims to tap into the growing landscape of esports in the country, a segment that has received a significant boost in the last year as an increasing number of users are spending time on smartphones for gaming.
Jun 03, 2021 23:06
MUMBAI: As India and New Zealand get ready to lock horns in the first ever World Test Championship, official broadcaster Star Sports has unveiled a promotional film ahead of the marquee event, which runs from June 18-22nd at The Ageas Bowl in Southampton.