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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Dec 22, 2020 12:12

NBA charts new course in India as SPN gives rights renewal a pass

MUMBAI: When the National Basketball Association's 2020-21 season tips off later Tuesday, Dec. 22, at 7:00 pm ET (Wednesday, 5:30 am IST), with the NBA reaching fans in 215 countries and territories in more than 50 languages, a significant player "missing in action" will be Sony Pictures Networks India (SPN).

Dec 18, 2020 18:12

Dream Sports appoints ex-Softbank exec as comms, advocacy lead

MUMBAI: Dream Sports, parent company of India's leading fantasy sports platform Dream11, has appointed Paroma Roy Chowdhury, who just this month resigned as Softbank's senior director of Asia communications and public affairs, to the newly-created role of chief communications and advocacy officer.

Dec 17, 2020 19:12

beIN extends Premier League media rights across MENA till 2025

MUMBAI: Three months after beIN Sports walked away from contract renewal talks with the Bundesliga, citing piracy as the primary factor, the Qatar-based sportscaster announced a four-year renewal of Premier League media rights, securing exclusive EPL coverage in the Middle East and North Africa (MENA) until the end of the 2025 season.

Dec 17, 2020 19:12

IPG wins commercial rights for Singapore T10 league

SINGAPORE: The Singapore Cricket Association (SCA) has awarded the marketing and organising rights for the SCA T10 Cricket to Dubai-based Innovative Production Group (IPG).

Dec 17, 2020 18:12

Kerala Blasters FC launches official mobile application

KOCHI: Kerala Blasters FC Thursday launched the club’s official mobile application, which brings their fan base closer to the club and the "Yellow Tribe" wherever they are.

Dec 17, 2020 17:12

Canada's i3 Interactive acquires Indian mobile poker platform

TORONTO: Canadian online and mobile gaming platform i3 Interactive Inc. has closed a previously announced transaction to acquire a controlling interest in Indian online poker brand “Indian Poker Operation”.

Dec 17, 2020 17:12

Yuvraj-backed Wellversed acquires health coaching startup

NEW DELHI: Wellversed, which lays claim to being India’s first full-stack nutrition company, has acquired Sportfit, a fitness coaching company that enables health outcomes through physical activities and diet counseling.

Dec 17, 2020 16:12

BLM: Holding, Rainford-Brent awarded Freedom of the City of London

LONDON: West Indies cricket great Michael Holding and former England women’s team player Ebony Rainford-Brent, both of whom passionately came out in support of the ‘Black Lives Matter’ movement while doing commentary for Sky Sports, have been awarded the Freedom of the City of London for standing up against racism.

Dec 17, 2020 15:12

HockeyCurve to deliver digital campaigns for MPL gaming verticals

MUMBAI: Marketing technology startup HockeyCurve Technology Labs, announced its newest win of Mobile Premier League (MPL), the fantasy gaming platform with more than 60 million users.

Dec 16, 2020 20:12

SPSN sets 5-language feed for Border-Gavaskar Test series

MUMBAI: Sony Pictures Sports Network (SPSN), the official broadcaster of the ongoing blockbuster India tour of Australia, is all set to broadcast the much-anticipated Border-Gavaskar Test series from Thursday, December 17. The series will be aired LIVE and Exclusive on SONY SIX, SONY TEN 1 and SONY TEN 3 channels from 8:30 am IST and will be livestreamed on its on-demand OTT platform SonyLIV.

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