Data Analytics

Australia’s Sport Star Academy inks partnership for India market entry

SportzPower Team

May 06, 2024 20:05

Read more about Australia’s Sport Star Academy inks partnership for India market entry
Log in to post comments

Sport Star Academy, one of the leading sports academies in Australia run by professional coaches, announced its entry into the Indian market through a strategic collaboration with Franchise India.

Franchise India lays claim to being Asia's largest integrated franchise and retail solution company.

Per an official release, the alliance marks a significant milestone in the company’s global expansion strategy and also "aims to revolutionize the sports academy franchise landscape in India".

Jun 27, 2022 04:06

Getty Images Title IX’s 50th anniversary

Study argues for equal gender representations in sport mktng, advertising

NEW YORK: In anticipation of Title IX’s 50th anniversary on Thursday, June 23, Getty Images has released a report focused on the importance of equal gender representations in sport marketing and advertising.

May 19, 2022 20:05

IPL start times to revert to 8pm from 2023 season: Report

MUMBAI: The Indian Premier League is to revert to its original 8pm match start time from the 2023 season, And the Board of Control for Cricket in India has reportedly informed potential bidders at the upcoming IPL media rights auction of its decision. Now this is one diktat of the BCCI that SportzPower is fully on board with.

May 18, 2022 16:05

Kantar Marketplace offers AI-powered digital ad testing solution

MUMBAI: Kantar Marketplace, Kantar's market research platform, has announced Link AI for Digital, an AI-powered ad testing solution specifically for digital ad formats. Link AI for Digital is a creative effectiveness solution that predicts a digital ad’s in-market performance within 15 minutes, Kantar Marketplace asserts.

May 17, 2022 15:05

After 57 games of IPL 15, advertiser count at 83: TAM Sports

MUMBAI: TAM Sports has released its seventh update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 57 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.

May 17, 2022 10:05

BARC appoints CFO & head of people operations: Report

MUMBAI: The Broadcast Audience Research Council India has appointed Bavan Matthews as head of People Operations and Ashish Gupta as BARC's chief financial officer. Matthews joined the audience measurement body in March, e4m reports. Prior to BARC, he was with Kantar South Asia as a human resource business partner.

May 12, 2022 09:05

Sportico World's Highest-Paid Athletes 2022

LeBron tops 'World's Highest-Paid Athletes 2022' list; Virat at 61

18-TIME NBA ALL-STAR LEBRON JAMES IS THE highest-paid athlete in the world, as per US sports business platform Sportico's 'World's Highest-Paid Athletes' rankings for 2022.

May 11, 2022 21:05

Kerala accounts for 23% of LaLiga viewership on Viacom18

KOCHI: The largest contributing market to LaLiga viewership on Viacom18 in India is Kerala, with a 23% viewership contribution. Within the south cluster, 42% of the audience tune-ins for the live matches come from Kerala market as well. There were no answers provided however, to the key question of the actual numbers from which the percentages mentioned were calculated.

May 11, 2022 21:05

Celeb ads account for 53% of ad volume in IPL 15: TAM

MUMBAI: TAM Sports has released its first update of the TAM Sports-IPL 15 Celebrity Endorsement Report, which has analysed data from the first 39 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.

May 09, 2022 22:05

Average ad volume per channel up 11% over IPL 14: TAM

MUMBAI: TAM Sports has released its sixth update of the TAM AdEx Sports - IPL 15 Advertising Report, which has analysed data from the first 48 games of this year's 15th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 14.

May 06, 2022 19:05

UFC and GameDay Ready announce multi-yr mktng partnership

NEW YORK: UFC, the world’s premier mixed martial arts organization, and GameDay Ready, the top science-backed, protocol-driven athletic recovery organization, Friday announced a multi-year marketing and research partnership that expands on their previous collaboration.

Subscribe to Data Analytics